Follow for more talkers

Good News

These witty greeting cards are designed by homeless people

Each card maker receives 15 percent of the sale price from the card they designed.

Avatar photo

Published

on
Card maker Anthony Crawford and cards he designed. (Second Story Cards via SWNS)

By Brelaun Douglas via SWNS

A D.C. greeting card company features witty, ironic and sometimes touching cards all designed by people who have experienced homelessness.

“You will get through this sh*t,” “I love you more than cheese” and “sorry I f***ed up” are just some of the cards available at Second Story Cards.

Each card maker at Second Story Cards receives 15% of the sale price from the card they designed. (Second Story Cards via SWNS)

Reed Sandridge, 46, started the company in 2016 as a way to help homeless people garner revenue and connect with people.

“At their core people who are experiencing homelessness are thirsty for connection with people and that’s what we do with greeting cards,” he said.

Each card maker receives 15 percent of the sale price from the card they designed, some making around $2,000 in revenue.

An additional percentage is given to a charity of their choosing.

“We found it’s extremely healing and rewarding for them to be able to give back and help others,” Sandridge said.

The back of each card contains a bio of the card’s designer and their reason for the design.

Some backstories are heartbreaking, including a card featuring a bear wanting a hug and the card maker’s saddening description of spending so much of his life desiring a hug while living on the streets.

Two dozen card makers, aged between seven and 70, are spread throughout D.C., Ohio, Tennessee and California.

Second Story Card members during a celebration in 2019.(Second Story Cards via SWNS)

Encouragingly, most of the card makers have found housing since joining the project.

They need not have any past experience in graphic design or card-making, just a desire to to create something relatable.

Sandridge said: “What I need is people who are able to be open and honest about their feelings as they pertain to life because that’s what cards are. "

Cardmaker Angie Whitehurst and the card she designed.(Second Story Cards via SWNS)

Second Story has no brick and mortar store, and relies heavily on wholesales, in-person sales at pop-ups, and sales from their website Secondstorycards.com.

“When the pandemic hit, it closed down virtually all of that and we basically lost 90 percent of our sales overnight,” Sandridge said.

Luckily, he was able to get in contact with businesses and hotels and offer up their services for design needs, which he says has been critical to keeping them afloat.

Sandridge said one of the best parts of the process is seeing the relationship with card makers transform from being money-driven to the satisfaction of seeing their work come to life.

“It’s beautiful to see that transformation from the relationship being based solely on them getting the money to them having pride in what they do,” he said.

“The best thing you could ever see is to take a card maker into a store where their card is on the shelf and the delight they have.”

Stories and infographics by ‘Talker Research’ are available to download & ready to use. Stories and videos by ‘Talker News’ are managed by SWNS. To license content for editorial or commercial use and to see the full scope of SWNS content, please email [email protected] or submit an inquiry via our contact form.

Top Talkers