Follow for more talkers

Research

7 in 10 Gen Z think they can confidently read a map

Published

on
Lost woman in the countryside holding a map

By Charlotte Minett via SWNS

Seven in 10 Gen Z adults claim they can confidently read a map when needed - smashing the stereotype of them being a map-illiterate generation.

A study of 2,000 adults found that day-to-day use of mapping apps on their phones has made young people more confident when it comes to traditional paper maps.

Half could also use a compass – more than the 46 percent of 45-54 year-olds who said the same.

Three in 10 45-54-year-olds said they ‘never’ use a physical map, which drops to just 16 percent of ‘Gen Z’.

And 18-24-year-olds were more likely than any other age group to also consider themselves to have a good sense of direction.

Family hiking on woodland trail, consulting map, smiling
(Shutterstock)

The study was commissioned by Ordnance Survey, whose MD for Leisure Nick Giles said: “It’s very reassuring to see that so many young people can confidently use a map.

“It has long been thought of as a key life skill, but one which was also dying out."

Stories and infographics by ‘Talker Research’ are available to download & ready to use. Stories and videos by ‘Talker News’ are managed by SWNS. To license content for editorial or commercial use and to see the full scope of SWNS content, please email licensing@swns.com or submit an inquiry via our contact form.

Continue Reading
Click to comment

Leave a Reply

Your email address will not be published.

Top Talkers