Brits are seeking out vegan alternatives for milk, skincare - and even wine, according to research.
A study of 2,000 adults found that while only 16 percent consider themselves to be completely vegan, 45 percent would like to try animal-free products where possible.
Of those, 38 percent are concerned about the environmental impact of using non-vegan items, while 35 percent worry about animal welfare.
As a result, many look for plant-based alternatives for skincare (41 percent), make-up (31 percent) and leather accessories (34 percent).
It also emerged that one in six are more willing to try vegan skincare products than plant-based milk - with the same percentage of people claiming cows' milk negatively affects their skin.
These issues include dry skin (53 percent), acne (49 percent) and puffiness (46 percent).
But almost six in ten adults claim they don’t even know that vegan skincare exists - with the price (51 percent), natural ingredients (37 percent) and whether it is cruelty-free (36 per ent), among the top considerations when buying beauty products.
Of those who do look for vegan skincare products, 64 percent do so as it’s good for the planet, while 68 percent prefer that animals are unharmed during the production.
“The study shows how vegan alternatives are on the rise, but there are still some who are hesitant to make the change," said Nora Zukauskaite, spokeswoman for vegan skincare brand Skin Proud, which commissioned the study to mark its Cowfunding campaign this Veganuary.
“It’s sad to see so few people know how dairy cows fare when it comes to farming.
“It can be both emotionally and physically harmful to the animals, as well as have a devastating impact on the environment.
“At Skin Proud, we want to encourage people to incorporate more alternatives into their daily lives, from clothes to skincare, through simple and easy changes, and help with our simple and affordable vegan skincare products.
“Interestingly, women are more likely to try alternatives to men, but this is still a good start in the right direction.
“Our hope in 2022 is that vegan options should become the first and only consumer choice for skincare and beauty products, to help with animal and environmental impacts.”
The study also found one in five adults would be willing to switch to an alternative milk choice if they knew more about the health benefits.
But a fifth have never tried anything other than cows’ milk - because they fear that plant-based alternatives may taste "weird."
And 39 percent haven't tasted an alternative due to the price, according to the OnePoll study.
Almost half of adults are unaware of the impact of dairy farming on cows - but of the 52 percent who are, more than half said knowing this makes them more inclined to try dairy-free milk alternatives.
Nora Zukauskaite added: “We are committed to being vegan and cruelty-free, and are PETA certified.
“We are working to help save the cows in the UK and US, with our Cowfunding campaign to protect cows and their rights in the UK and US, with a portion of sales from our products across Veganuary being donated to the Animal Equality charity who help reduce the suffering of animals.”
Skin Proud’s Cowfunding campaign will see them donate 50 percent of online profits across January to help reduce the suffering of animals in the UK and US.
*Skin Proud is from Boots, both in store and online.
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