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Study: Seniors kinder than younger generations thanks to love hormone

"Satisfaction with one's life is enhanced by helping others."

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By Chris Dyer via SWNS

Seniors really are kinder than younger generations - thanks to a 'love hormone' released in older people's brains, according to new research from California.

People that release more of the neurochemical oxytocin are kinder to others and tend to be more satisfied with their lives.

'Be kind' on a lightbox on a white wooden background, top view. Flat lay, overhead, from above.
The 'love hormone 'oxytocin is connected to social attachment, interpersonal trust, and generosity. (Chatham172/Shutterstock)

The amount of oxytocin released in the brain increases with age, showing that on average, people are more caring as they get older, researchers discovered.

Oxytocin is a neurochemical widely known for its role in social attachment, interpersonal trust, and generosity - known as the 'love hormone.'

Dr. Paul Zak of Claremont Graduate University in California and first author of the study, said: “The findings of our study are consistent with many religions and philosophies, where satisfaction with one's life is enhanced by helping others.

“Participants in our study who released the most oxytocin were more generous to charity when given the opportunity and performed many other helping behaviors.

"The change in oxytocin was also positively related to participants' empathy, religious participation, and gratitude.”


Dr. Zak and his colleagues wanted to understand if the release of oxytocin changed with age, as is found with some other neurochemicals that influence feelings and behaviors.

He added: “We have previously shown a link between how kind and generous people are, known as prosocial behaviors, and the release of oxytocin.

“Seniors spend more time volunteering and donate a larger proportion of their income to charity than do younger people, so we wanted to see if there was a neurochemical basis for these behaviors.”

Researchers recruited more than 100 people for the study, ranging between the ages of 18 and 99 that were each shown a video about a little boy with cancer, which previous work had confirmed to induce oxytocin release in the brain.

Blood was taken before and after the video to measure the change in oxytocin.

Dr. Zak said: “Participants had the option to donate some of their earnings from the study to a childhood cancer charity, and this was used to measure their immediate prosocial behavior.

"We also collected data on their emotional states, to provide information on their overall satisfaction with life.

“People who released the most oxytocin in the experiment were not only more generous to charity, but also performed many other helping behaviors.

"This is the first time a distinct change in oxytocin has been related to past prosocial behaviors.

“We also found that the release of oxytocin increased with age and was positively associated with life satisfaction.”

The finding that helping behaviors improve the quality of life is consistent with many faith traditions and philosophies, the scientists said.

Serving others appears to prime the brain to release more oxytocin in a positive feedback loop of increased empathy and gratitude, according to experts.

Dr. Zak said he wants to repeat this study in a more ethnically and geographically diverse sample of people to see if the findings hold for different cultures.

He added: “We would also like to conduct a longer-term measurement of neurophysiology using non-invasive wearable technologies to see what specific activities raise people's satisfaction with life.”

The findings of the new research were published in Frontiers in Behavioral Neuroscience.

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