Why so many adults are embarrassed discussing self-pleasure
Nearly two in three think masturbation and sex toys are a taboo subject, while 15 percent would talk more openly about it if there wasn’t such a stigma around being open about pleasure.
Of those who don’t, 11 percent would be embarrassed if anyone knew they owned one, while 10 percent wouldn’t know which sex toy to start with as a beginner.
But 18 percent feel empowered by how sex toys and women’s health is represented in today’s culture.
It also emerged that despite 28 percent admitting their partner is more open about their habits, more than a third would feel embarrassed talking about it in the same manner.
Gemma Collins, speaking on behalf of Durex following her collaboration with the brand, which commissioned the research, said: “Huns! Why do we all still view self-love and sex toys with so much embarrassment? It's 2022!
“The GC knows we all need to go on our own journey when it comes to pleasure but why put up roadblocks for ourselves and each other with all this old-fashioned stigma.
“I think self-love is an amazing gift that we should celebrate, it can make us feel empowered, satisfied and stress free, what’s better than that?”
The survey also found more than a third admitted they haven’t been achieving their sexual pleasure needs, with more than two-thirds naming a sex toy as an essential part in helping them reach climax.
Nearly two in three think masturbation and sex toys are a taboo subject, while 15 percent would talk more openly about it if there wasn’t such a stigma around being open about pleasure.
Just under a tenth wish their friends spoke more openly about sex toy usage, while 31 percent would feel more confident buying and using a sex toy if they knew someone else who did.
On average, it took five years for those who were sexually active to start experimenting with sex toys.
But just two-fifths are very confident in introducing new things to their sex life.
When asked how masturbation makes them feel, satisfied, relaxed and happy came out on top.
However, 16 percent feel guilty, while 13 percent feel embarrassed and 11 percent feel nervous.
Of those who took part in the survey, carried out through OnePoll, 35 percent would feel more confident in achieving what they want sexually if the topic was discussed more openly in the media.
Nikki Hayward, wellness category manager at Durex, added: “We are thrilled to have partnered with Gemma Collins on the launch of an exciting new range of sex toys from Durex.
“We love how empowered Gemma feels about achieving the pleasure she knows she deserves for herself - and want everyone else to feel the same.
“Let’s hope this encourages us all to have more open and honest conversations about masturbation and the use of sex toys, whether on your own or with someone else.
“We hope that people can shake off the stigma and ditch the taboo, feelings of shame and embarrassment on something that should be a way to feel real pleasure, enjoyment and satisfaction.”
Stories and infographics by ‘Talker Research’ are available to download & ready to use. Stories and videos by ‘Talker News’ are managed by SWNS. To license content for editorial or commercial use and to see the full scope of SWNS content, please email [email protected] or submit an inquiry via our contact form.
We use cookies on our website to give you the most relevant experience by remembering your preferences and repeat visits. By clicking “Accept All”, you consent to the use of ALL the cookies. However, you may visit "Cookie Settings" to provide a controlled consent.
This website uses cookies to improve your experience while you navigate through the website. Out of these, the cookies that are categorized as necessary are stored on your browser as they are essential for the working of basic functionalities of the website. We also use third-party cookies that help us analyze and understand how you use this website. These cookies will be stored in your browser only with your consent. You also have the option to opt-out of these cookies. But opting out of some of these cookies may affect your browsing experience.
Necessary cookies are absolutely essential for the website to function properly. These cookies ensure basic functionalities and security features of the website, anonymously.
Cookie
Duration
Description
cookielawinfo-checkbox-analytics
11 months
This cookie is set by GDPR Cookie Consent plugin. The cookie is used to store the user consent for the cookies in the category "Analytics".
cookielawinfo-checkbox-functional
11 months
The cookie is set by GDPR cookie consent to record the user consent for the cookies in the category "Functional".
cookielawinfo-checkbox-necessary
11 months
This cookie is set by GDPR Cookie Consent plugin. The cookies is used to store the user consent for the cookies in the category "Necessary".
cookielawinfo-checkbox-others
11 months
This cookie is set by GDPR Cookie Consent plugin. The cookie is used to store the user consent for the cookies in the category "Other.
cookielawinfo-checkbox-performance
11 months
This cookie is set by GDPR Cookie Consent plugin. The cookie is used to store the user consent for the cookies in the category "Performance".
viewed_cookie_policy
11 months
The cookie is set by the GDPR Cookie Consent plugin and is used to store whether or not user has consented to the use of cookies. It does not store any personal data.
Functional cookies help to perform certain functionalities like sharing the content of the website on social media platforms, collect feedbacks, and other third-party features.
Performance cookies are used to understand and analyze the key performance indexes of the website which helps in delivering a better user experience for the visitors.
Analytical cookies are used to understand how visitors interact with the website. These cookies help provide information on metrics the number of visitors, bounce rate, traffic source, etc.
Advertisement cookies are used to provide visitors with relevant ads and marketing campaigns. These cookies track visitors across websites and collect information to provide customized ads.