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Half of Americans fantasize about living French lifestyle

Americans consider the French lifestyle to be fashionable, cultured and relaxed.



Half of Americans dream of living the French lifestyle because of the landmarks, restaurants — and pastries.

A recent study of 2,000 adults discovered that 55% believe the French way of life seems better than the American, and 50% fantasize about living it.

Almost a third (31%) would consider moving to the country, with 23% saying they have lived in the country in the past.

For those who previously moved to the country – or who would consider doing so – the reasons include the city life (36%), the food (35%) and a better lifestyle (35%).

Paris is the most popular location to relocate to for 27%, followed by The French Riviera (20%) and Lyon (18%).

Respondents also noted the top reasons they want to live in France are to visit the landmarks and enjoy dining out, visiting cafes and coffee shops.

Commissioned by brioche experts St Pierre Bakery and conducted by OnePoll, the study found other reasons people would like to relocate include the architecture, castles and shopping, as well as immersing themselves in art galleries, eating brioche and learning the language.

It also emerged that Americans consider the French lifestyle to be fashionable (41%), cultured (39%) and relaxed (37%).

Furthermore, 37% think France is a “foodie country,” with croissants (24%), champagne (23%) and brioche (16%) were named among the best items to come out of the country.

The poll was commissioned to celebrate St Pierre’s National Brioche Day, which takes place on May 14.

“It’s clear that whatever the American perception of the French lifestyle is, we certainly dream of living it,” said Paul Baker, founder of St Pierre Bakery. “We automatically think of pastries, coffee, wine and cheese, and that’s just the food and drink. France is also recognized for its art galleries, unique landmarks and mixture of cityscapes and beaches.”

Nearly six in 10 adults (56%) have taken inspiration from the French lifestyle when it comes to their sense of fashion (43%), interest in artwork (43%) and cooking skills (42%).

More than half (59%) believe pop culture, including shows like “Emily in Paris,” has given them an idea of what living in France would be like.

When it comes to the language, 17% already speak it, and another 28% are currently learning.

And many are already enjoying the foods that originated across the channel, with croissants (30%), Dijon mustard (25%) and brioche (24%) being the most popular staples. Steak frites (22%) and soufflé (19%) are also top choices.

It’s not just food people have taken inspiration from: U.S. respondents believe 30% of our daily vocabulary originates from France.

Among the words and phrases the nation believes have derived from the French are “déjà vu” (25%), “fiancé” (23%) and “rendezvous” (32%).


  • Visiting France’s landmarks e.g. the Louvre, Pompidou
  • Dining out
  • Visiting cafes/coffee shops
  • Visiting bakeries
  • Visiting French castles
  • Shopping
  • Croissants/pastries
  • The architecture
  • The history
  • Drinking French wine
  • Art galleries
  • Visiting France’s beaches
  • Visiting the French Riviera
  • Visiting wineries
  • Hearing the French language being spoken
  • Discovering hidden gems
  • Baguettes
  • Visiting the Alps
  • Speaking / Learning the French language
  • Learning to cook French foods
  • French fashion
  • Meeting and socializing with locals
  • Trying new French foods e.g., escargot
  • Eating French cheese
  • Paris Fashion Week
  • Visiting Michelin star restaurants
  • Cityscapes
  • Brioche bread
  • Watching French football e.g., Ligue 1
  • The public transport system

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