Eco-friendly wine bottle made out of paper

By Daniel Jae Webb via SWNS

A British company has launched the world's first eco-friendly wine bottle - made out of PAPER.

The Anglo-Italian wine brand, When in Rome, has created the unique range which will be made from 94 percent recycled paper - and said the quality of the wine will be no different to that drunk from a traditional glass bottle.

It will have a national listing for the paper bottle, which will sit alongside its existing sustainable range of alt-format bag-in-box and canned wines.

On a mission to minimize their carbon emissions from the outset, When in Rome decided to collaborate with alt-format experts Frugalpac, a British sustainable packaging company with a global mission to decarbonize the food and drinks industry.

Rob Malin, founder of When in Rome, said: "Our paper bottles are made from 94 percent recycled paper and have a carbon footprint 84 percent lower than a single-use glass bottle.

Rob Malin, CEO of When in Rome. (Adam Hughes via SWNS)

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"The Frugal Bottle combines all of the eco advantages of our bag-in-box format with the obvious advantage that it has the same shape, capacity and price point of other premium brands still being sold in single use glass bottles."

Last year, When in Rome were the first wine brand in the UK to go public with their climate footprint with the help of sustainability experts, Carbon Cloud.

Rob added: "This was just the start of our commitment towards radical transparency on the climate impact of our business activities.

“With the launch of our new paper bottle, we feel we’re really making our mark on the industry, particularly when it comes to encouraging others to follow in our footsteps towards a more sustainable future.

“We believe great wine doesn’t have to come in glass bottles. There has always been this stereotype associated with alt-format wine, that the quality doesn’t perhaps match that of wines found in glass bottles.

"Yet we’re here to prove that whether you’re drinking from a glass bottle or a paper bottle, the quality of the wine is not impacted."