By Gwyn Wright via SWNS
A bar in London, UK is selling a beer that costs $98.37 (£80.15) a pint.
The Craft Beer Co chain has the imported American craft ale on sale at its pub in Brixton, south London, at £105 ($129) for a 750 ml (1.3 pints) bottle.
Reforged 20th Anniversary Ale is made by the AleSmith Brewing Company, an "artisanal" microbrewery in San Diego, California.
If beer lovers want to take away a bottle of the ultra-strong ale to enjoy at home they get a one-third discount.
The 11 per cent ABV beer is dark brown in color and has a thick, syrupy consistency. It is aged in a bourbon barrel for 18 months.
The dark sour ale contains roasted malts and hops, coffee, chocolate, vanilla, caramel and barley wine.
It is a fusion of three other beers brewed by the same company- Speedway Stout, which sold on tap for $28 at the same pub chain in 2018, Wee Heavy and Old Numbskull.
But the beer is proving less than popular with the pub's hipster clientele so far.
Just one bottle of the ultra expensive ale has been sold so far - to a group of six lads who “absolutely loved it," according to pub staff.
Pub goers enjoyed a taste of the ale, but most claimed it wasn't good enough to be worth the amount it costs.
Beer lover Ben O'Neill, 22, who manages The Needle and Pin pub in Loughborough, said even he wouldn't pay so much just for one bottle of beer.
Ben, whose favourite ale is Speedway Stout, wasn't overly impressed with the costly brew.
He said: ''Compared to most other Imperial stouts it is a bit on the thin side.
''I would not pay £70 for a pint of that.
''It has a tiny bit of smoke and oak on the back of the palette.
''I pretty much drink anything, but my favourite is Speedway Stout.
‘’Without the price I would rate this as an 8.2 out of 10. With the price factored in it is more like a four out of ten.
‘’I would definitely expect more from something that is so expensive.
‘’The most I would pay is £45 for a pint.’’
His pal Chris Anagnostopoulos, 27, a software engineer from Bath, said of the £105 a bottle booze: ‘’It surprisingly light, it tastes of leather with a hint of chocolate.
“It is a good beer, but I would not pay that much for it.
‘’It does grow on you, but I would not pay that much for it even to have it once.’’
Banker Elliott Clark, 26, of Brixton, said: ‘’It is not what I want from a beer.
"It is very syrupy and the taste is quite overwhelming.
‘’It is not something I would want to drink a pint of.
‘’If it was a shot or a cocktail, yes.
“It is more like a winter beer, maybe it would be nice in a warm cosy pub in winter.
‘’I would not pay to buy that. I have spent a couple of hundred pounds on a bottle of wine before but I would not buy that.”
His pal Dan Jones, 25, an assistant radio producer of Clapham, south London, said: ‘’It has got a coffee taste and you can really taste the alcohol in that.
‘’It tastes like a mixture of liquorice, coffee and alcohol.
‘’You can taste every single bit of that 11 per cent alcohol.
‘’A pint of that would really sit in your stomach for a long time.
‘’I didn’t think it was a beer when I first looked at it.
"I don’t dislike the taste, it is really intense and rich, but there is no chance I would pay that much for it.
‘’I would maybe pay £8 for it and that is accounting for the alcohol percentage.”
Hospitality worker Agata Chudziak, 27, from Bristol who was visiting the capital for a gig at the O2 Academy Brixton said: “It is tasty, but I would pay no more than £8 for it- not £70, you just can’t.
“I like wheat beer and pales.
“I would pay as much as £12 for a half of an eight per cent beer.
“You would never pay as much as they are asking.”
Jacob Evans, 29, a carpenter who is also from Bristol said: “What I would pay depends on what it is.
“A lot of these beers are like wine, they are aged in stupid expensive barrels and people will pay stupid amounts of money for them.
“People pay a lot of money for these beers but I would never pay that much for it.
“It tastes like a strong stout.
“When the weather is so warm you just want a lager.”
The pub’s general manager Andrew Barton said: “We have only ever sold one before to a group of six guys who absolutely loved it.
“They really loved the sourness they got from it, combined with the sweetness of the bourbon.”
The Brixton pub’s next most expensive tipple is another American ale called the ‘Brewery Out of the Lunch Box’, which is cheap by comparison at £45 for a 750ml bottle.
Andrew added: “We like to highlight the different breweries around the world and selling these sorts of beers has given people the opportunity to try things they would never have tried before.
“People will have heard about a beer on the internet or social media and they come to us to get the chance to try it.
“We campaign for small craft breweries and we try to help them by buying them.
“We understand the cost of living at the moment is very expensive.
“With the beers we have on tap, we try to make craft beer very accessible and we try to be cheaper than other pubs nearby - we sell one IPA for £6.50 when they sell it for more than £7.
“It is not all about charging people these crazy prices.
“We charge what we charge because the cost of a keg is very expensive.
“We could raise our prices further, but we want to make this accessible for people.”
Stories and infographics by ‘Talker Research’ are available to download & ready to use. Stories and videos by ‘Talker News’ are managed by SWNS. To license content for editorial or commercial use and to see the full scope of SWNS content, please email firstname.lastname@example.org or submit an inquiry via our contact form.
What Albert Einstein, Pablo Picasso and Steve Jobs all had in common
It is estimated one-in-five people have the condition.
Dad bod dude beats the heat by swimming in a public fountain
The man, sporting a "dad-bod", can be seen doing breaststroke through the shallow waters as the person filming asks: "What...
Scientists invent robot fish that swims around hoovering up microplastics
It measures just half an inch from nose to tail.
Study: Baby blues can affect both parents at the same time
Symptoms include excessive anxiety, not being able to stop crying and feelings of hopelessness.
Why fake meat is less nutritious than the real thing
Experiments found human cells take in fewer proteins from the vegan versions - because they are harder to absorb.
Lifestyle3 days ago
Private island with a 17th Century villa on market for $2.2 million
Travel2 days ago
Man completes first-ever commute in an $83k space-age flying car
Sports2 days ago
6-year-old golf prodigy hopes to follow in the footsteps of his PGA-pro dad
Good News3 days ago
Mom cries tears of joy after hearing her autistic son speak for first time
Animals1 day ago
Florida men catch python believed to be the biggest in the state’s history
Funny4 days ago
9-year-old goes viral after passing out on theme park ride
Video4 days ago
Watch: Retired pilot pulls Top Gun-style stunts
Cars4 days ago
Two-thirds of Americans watch the speedometer when someone else is driving