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Top ways Americans spice things up by altering recipes

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This story version has been formatted as an on-air script for broadcast outlets. See the original research story here.

>>> B-roll, script, graphics also available on latakoo Connect <<<


“COOKING BOREDOM”

SICK OF THE SAME OLD RECIPES? YOU’RE NOT ALONE. IN FACT, A RECENT STUDY FOUND 60% OF PEOPLE HAVE EXPERIMENTED WITH HOUSEHOLD INGREDIENTS WHEN THEIR DISHES START TO FEEL STALE.

{VO}

THE STUDY CONDUCTED BY ONE POLL ON BEHALF OF JENNIE-O ASKED 2,000 ADULTS ABOUT HOW THEY KEEP THINGS FRESH IN THE KITCHEN AT HOME.

FORTY-TWO PERCENT OF THEM SAY THEY’LL INTRODUCE NEW SPICES TO THE MIX, 41 PERCENT ADD FRUITS AND VEGETABLES AND 40 PERCENT ADD AN INGREDIENT WITH CONTRASTING FLAVORS, LIKE SALTY AND SWEET.

FOR THOSE WHO FIND WAYS TO SWITCH IT UP, THE RESULTS CAN END UP LOOKING GREAT.

ON AVERAGE, RESPONDENTS THINK THEY MAKE ABOUT FOUR SOCIAL MEDIA-WORTHY MEALS — FOOD THAT’S VISUALLY PLEASING ENOUGH TO POST ONLINE – IN A GIVEN WEEK.

AND HALF (51%) HAVE CONSIDERED CREATING A SOCIAL MEDIA ACCOUNT JUST FOR THEIR CULINARY CREATIONS.

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