What’s driving desire to switch to an electric car?

This story version has been formatted as an on-air script for broadcast outlets. See the original research story here.

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“'EV-OLVING PREFERENCES"

THEY SAY “SEEING IS BELIEVING” AND NEW RESEARCH SHOWS HAVING AN ECO-FRIENDLY IMAGE IS NO EXCEPTION.

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THE STUDY CONDUCTED BY ONEPOLL ON BEHALF OF POLESTAR FOUND YOUNGER DRIVERS ARE MUCH MORE CONCERNED WITH APPEARING ENVIRONMENTALLY FRIENDLY THAN THEIR OLDER COUNTERPARTS. 

RESULTS SHOW 12% OF GEN Z RESPONDENTS (AGES 18-24) SAY IMAGE IS THE MOST IMPORTANT FACTOR WHEN CONSIDERING AN ELECTRIC VEHICLE, COMPARED TO 6% OF MILLENNIALS (AGES 25-41), AND 2% OF BABY BOOMERS (AGES 57-74).

SEVENTY-ONE PERCENT OF AMERICANS BELIEVE THEMSELVES TO BE ENVIRONMENTALLY CONSCIOUS, BUT 60% SAY DOING SO IS EXPENSIVE.

DESPITE 57% OF DRIVERS BEING DETERRED BY A POTENTIALLY HIGHER PRICE TAG FOR ELECTRIC VEHICLES, BENEFITS SUCH AS FUEL COST SAVINGS (48%), EMISSION REDUCTION (32%) AND BETTER PERFORMANCE (30%) ARE WHAT’S ENCOURAGING PEOPLE TO PURCHASE ELECTRIC VEHICLES.