Broadcast
Most people surprise themselves with how adventurous they are on vacation
This story version has been formatted as an on-air script for broadcast outlets. See original research story here.
>>> B-roll, script, graphics also available on latakoo Connect <<<
"COUNTING THE DAYS"
HOW LONG DOES A TRIP HAVE TO BE IN ORDER TO FEEL LIKE A “REAL” VACATION? NEW RESEARCH SAYS AT LEAST FOUR…
{VO}
THAT’S ACCORDING TO A SURVEY CONDUCTED BY ONEPOLL ON BEHALF OF FUNJET VACATIONS. THEY ASKED 2,000 ADULTS ABOUT THEIR TRAVEL PREFERENCES.
OBVIOUSLY, LOCATION PLAYS A BIG PART FOR MOST RESPONDENTS.
RESULTS SHOW ACROSS THE BOARD, PEOPLE PREFER TROPICAL DESTINATIONS THAN CITY ONES (37% VS. 20%).
NOT SURPRISINGLY, TWO IN FIVE CITY-DWELLERS OPT FOR BEACH VACATIONS (39%). THE SAME GOES FOR 37 PERCENT OF RESPONDENTS WHO LIVE IN A BEACHY AREAS, THOUGH THEY WANT TO VISIT OTHER BEACHES.
RESULTS ALSO SHOW TWICE AS MANY RESPONDENTS PREFER RELAXING TO ADVENTUROUS ACTIVITIES ON VACATION, BUT ABOUT HALF (55%) SAY THEY LIKE A HEALTHY MIX OF BOTH.