How far pup owners are willing to go to pamper their pooches

This story version has been formatted as an on-air script for broadcast outlets. See original research story here.

>>>B-roll, script, graphics also available on latakoo Connect<<<

"THE LOVE WE SHOW OUR PUPS"

NEW RESEARCH SAYS TWO IN THREE DOG OWNERS SPARE NO EXPENSE WHEN IT COMES TO THEIR FURRY FRIENDS.

{VO}

THAT’S ACCORDING TO A STUDY CONDUCTED BY ONEPOLL ON BEHALF OF PUPPYSPOT. 

THEY SPOKE TO 2,000 DOG OWNERS AND FOUND 80 PERCENT ADMIT TO PAMPERING THEIR POOCHES AS MUCH AS POSSIBLE.

IN FACT, THREE IN FOUR CONSIDER THEIR DOGS TO BE MEMBERS OF THE FAMILY.

THAT MIGHT BE WHY MORE THAN HALF ADMIT TO TAKING THEIR DOGS WITH THEM ON ERRANDS. 

ONE IN THREE EVEN PRIORITIZE PET-FRIENDLY VACATIONS SO THEIR FURRY FRIENDS AREN’T LEFT OUT OF THEIR PLANS.

AND IT’S NOT JUST MONEY OWNERS ARE SPENDING, THREE IN FOUR PET PARENTS SAY THEY RESEARCH THE BEST TREATS AND TOYS FOR NEARLY 300 HOURS A YEAR.