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Over half of Americans think they can’t afford a summer vacation due to this

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This story version has been formatted as an on-air script for broadcast outlets. See original research story here.

VACATION INFLATION

AMERICANS ARE PLANNING TO BE THRIFTY ON THEIR NEXT SUMMER VACATION, AS HALF FEAR THEY WON’T BE ABLE TO AFFORD AS MUCH DUE TO INFLATION.

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OVER HALF (56%) OF THE 2,000 ADULTS SURVEYED BY ONEPOLL ON BEHALF OF OUTDOORSY DON’T BELIEVE THEY CAN AFFORD A VACATION THIS YEAR BECAUSE OF RISING PRICES.

FOUR IN FIVE RESPONDENTS WITH SUMMER TRAVEL BUDGETS SAID THEIR PLANS WERE IMPACTED BY INFLATION AND NEARLY THREE-QUARTERS (72%) HAD TO DIP INTO THEIR VACATION BUDGET TO MAKE ENDS MEET ELSEWHERE.

BUT THAT’S NOT ENOUGH TO STOP THEM FROM TRYING, AS THREE IN FIVE (58%) HAVE BEEN SAVING AND SETTING ASIDE MORE MONEY TO KEEP THEIR VACATION HOPES AFLOAT. 

STILL, ALMOST 70 PERCENT SAID THEY’RE STILL PLANNING TO HIT THE ROAD THIS YEAR DESPITE POSSIBLE BUDGET WOES.

TOP 5 PLACES PEOPLE ARE SPENDING LESS ON VACATION

  • Attractions - 40%
  • Lodging/accommodations - 40%
  • Clothing - 39%
  • Food - 38%
  • Transportation - 37%

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