Follow for more talkers

Broadcast

Average American spends this many hours in the kitchen every year

Published

on

This story version has been formatted as an on-air script for broadcast outlets. See the original research story here.

>>>B-roll, script, graphics also available on latakoo Connect<<<

AMERICANS SPEND OVER 400 HOURS IN THE KITCHEN EVERY YEAR!

{VO}

THAT’S ACCORDING TO A NEW SURVEY CONDUCTED BY ONEPOLL ON BEHALF OF BOSCH HOME APPLIANCES. THEY ASKED 2,000 AMERICANS ABOUT THEIR FAMILIES’ COOKING HABITS AND FOUND THE KITCHEN TRULY IS THE HEART OF THE HOME. 

THREE IN FOUR RESPONDENTS (77%) SAY THEY SPEND AN AVERAGE OF 67 MINUTES PER DAY IN THEIR KITCHENS. THE SAME NUMBER (77%) SAY THEY USED TO COOK WITH THEIR FAMILY AT LEAST ONCE A WEEK GROWING UP, CREATING SOME OF THEIR FAVORITE CHILDHOOD MEMORIES. 

IN FACT, 64% SHARED THEY STILL COOK MEALS TODAY THAT THEIR PARENTS OR GRANDPARENTS USED TO MAKE FOR THEM AS KIDS.

RESPONDENTS IDENTIFIED THEMSELVES AS THE TOP CHEF IN THEIR FAMILY, FOLLOWED BY THEIR MOM AND THEN THEIR PARTNER OR SPOUSE.

REGARDLESS OF THEIR COOKING SKILLS, 56% OF ALL RESPONDENTS AGREED THEY’RE PROUD TO KNOW RECIPES FROM THEIR OWN CULTURAL HERITAGE AND ANOTHER 64% ARE EAGER TO LEARN MORE ABOUT THE FOODS AND CUSTOMS ASSOCIATED WITH THEIR FAMILY’S CULTURE.

AMERICANS’ FONDEST MEMORIES GROWING UP

  • LISTENING TO STORIES FROM MY PARENTS/GRANDPARENTS – 38%
  • WATCHING TV/MOVIES WITH MY FAMILY – 37%
  • EATING MEALS AT HOME WITH MY FAMILY – 37%
  • LEARNING HOW TO MAKE FOOD/RECIPES WITH A RELATIVE – 36%
  • PLAYING GAMES WITH MY FAMILY – 34%
  • GOING OUT TO EAT WITH MY FAMILY – 33%
  • COOKING WITH MY FAMILY – 33%
  • GOING FOOD SHOPPING WITH MY FAMILY – 31%
  • CLEANING UP IN THE KITCHEN – 29%

Stories and infographics by ‘Talker Research’ are available to download & ready to use. Stories and videos by ‘Talker News’ are managed by SWNS. To license content for editorial or commercial use and to see the full scope of SWNS content, please email licensing@swns.com or submit an inquiry via our contact form.

Continue Reading

Top Talkers