Kids and parents enjoy learning about each others’ music tastes

This story version has been formatted as an on-air script for broadcast outlets. See the original research story here.

TEACHING KIDS ABOUT TUNES

KIDS THESE DAYS KNOW “ROLLING IN THE DEEP,” BUT NOT THE ROLLING STONES.

A RECENT SURVEY OF 2,000 PARENTS WITH KIDS AGES 3–12 FOUND MOST KIDS MORE LIKELY TO IDENTIFY THE FAMOUS ADELE HIT THAN THE ICONIC ROCK AND ROLL BAND (41% VS. 28%).

BUT HOW MUCH DO PARENTS KNOW ABOUT KIDS’ POP CULTURE? 

TWO IN FIVE WERE FAMILIAR WITH THE MOVIES “FROZEN” (43%) AND “MOANA” (42%) AS WELL AS THE VIRAL PHENOMENON “BABY SHARK” (40%). 

CONDUCTED BY ONEPOLL ON BEHALF OF KAHOOT!, THE SURVEY SHOWS THAT PARENTS AND THEIR KIDS HAVE A LOT TO LEARN ABOUT EACH OTHER'S INTERESTS, BUT DOING SO COULD BE A GREAT WAY TO BRING FAMILIES CLOSER. 

NEARLY SIX IN 10 (57%) MUSIC-LOVING PARENTS ARE TEACHING THEIR KIDS TO APPRECIATE THE SAME TUNES THEY ENJOYED IN THEIR YOUTH. 

THOSE PLAYLISTS INCLUDE ARTISTS LIKE CELINE DION (42%), WHITNEY HOUSTON (39%), MADONNA (38%) AND THE BACKSTREET BOYS (34%).

NEARLY TWO IN THREE PARENTS (63%) ARE TEACHING THEIR KIDS TO APPRECIATE THE SAME HOBBIES THEY ENJOYED WHEN THEY WERE THEIR AGE, LIKE PLAYING A SPORT (59%), VIDEO GAMES (58%), CARD GAMES (56%) AND TRIVIA (54%).

MUSIC PARENTS ARE SHARING WITH THEIR KIDS

• The Beatles
• George Strait
• Michael Jackson
• Sir Mix-a-Lot
• Mötley Crüe
• Gospel songs
• Korn
• Judas Priest
• Foo Fighters
• Creedence Clearwater Revival