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Why most Americans now have a ‘treat yourself’ attitude

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This story version has been formatted as an on-air script for broadcast outlets. See the original research story here.

HOW AMERICANS TREAT THEMSELVES

TWO IN THREE (62%) AMERICANS SAY THEY TREAT THEMSELVES MORE NOW THAN THEY DID BEFORE THE PANDEMIC.

THAT'S ACCORDING TO A NEW SURVEY CONDUCTED BY ONEPOLL ON BEHALF OF JAM CELLARS. 

THEY ASKED 2,000 AMERICANS 21 AND OLDER ABOUT HOW THEY GO ABOUT TREATING THEMSELVES THESE DAYS.

RESPONDENTS WERE MOST LIKELY TO TREAT THEMSELVES TO FOOD (43%) AND CLOTHING (35%). 

OTHERS SEEK OUT EXPERIENCES SUCH AS VACATIONS OR LIVE EVENTS AND CONCERTS (31%).

RESULTS ALSO REVEALED THE AVERAGE RESPONDENT TREATS THEMSELVES ABOUT SIX TIMES PER MONTH, EACH COMING WITH A PRICE TAG OF ABOUT $83.

TOP THINGS PEOPLE TREAT THEMSELVES TO

  • Food - 43%
  • Clothing - 35%
  • Experiences (concerts, vacations, etc.) - 31%
  • Favorite bottle of wine – 26%
  • Shoes - 25%
  • Décor - 22%
  • Makeup - 21%
  • Sunglasses - 20%

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