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Top ways people prefer to communicate while traveling

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This story version has been formatted as an on-air script for broadcast outlets. See the original research story here.

MORE THAN A THIRD (36%) OF AMERICANS WHO USE SOCIAL MEDIA DON’T FEEL LIKE THEY’VE HAD A “REAL VACATION” UNLESS THEY’VE POSTED ABOUT IT.

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THAT’S ACCORDING TO A RECENT SURVEY OF 3,000 U.S. ADULTS, DIVIDED EVENLY AMONG GENERATION Z (18–25), MILLENNIALS (26–41), GENERATION X (42–57) AND BABY BOOMERS (58–76). 

CONDUCTED BY ONEPOLL ON BEHALF OF AT&T, THE STUDY ASKED RESPONDENTS HOW MUCH THEY VALUE CELLULAR AND INTERNET RECEPTION WHILE TRAVELING.

RESULTS SHOW THE TOP THREE PREFERRED METHODS OF COMMUNICATION WHILE TRAVELING ARE TEXT MESSAGING (47%), CALLING (39%), AND VIDEO CALLS (32%). 

REGARDLESS OF AGE, THREE IN FIVE (60%) SAY THEY WOULD BE COMPLETELY LOST IF THEIR PHONE GOT LOST OR STOLEN WHILE TRAVELING.

IN FACT, ONE IN FOUR (25%) SAY THEY WOULD COMPLETELY SKIP TRAVELING TO A PLACE THAT HAD LIMITED INTERNET ACCESS.

INTERNATIONAL TRAVEL DEAL-BREAKERS

  • Too many pandemic-related regulations - 35%
  • Not enough options for flights and/or hotels - 29%
  • Lack of public transportation at the destination - 26%
  • Unpredictable weather at the destination - 26%
  • Not having access to mobile connectivity - 25%
  • Multiple layovers - 25%
  • Having to obtain a visa - 24%

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