Are business owners prepared to weather a recession?

This story version has been formatted as an on-air script for broadcast outlets. See the original research story here.

THREE IN FOUR AMERICAN BUSINESS OWNERS BELIEVE THEY CAN SURVIVE A POSSIBLE ECONOMIC DOWNTURN. 

THAT’S ACCORDING TO A NEW INTERNATIONAL SURVEY OF 3,700 BUSINESS OWNERS AND EXECUTIVES CONDUCTED BY ONEPOLL ON BEHALF OF GOTO (GO TO).

A HIGH PERCENTAGE OF THOSE SURVEYED IN ASIAN AND OCEANIC NATIONS LIKE INDIA (97%), THE PHILIPPINES (90%), AUSTRALIA (82%), MALAYSIA (80%) AND SINGAPORE (76%) ALSO HAVE A STRONG SENSE OF ECONOMIC RESILIENCE. 

HOWEVER, ONLY TWO IN THREE GERMAN (68%) AND FRENCH (66%) BUSINESS OWNERS FEEL CONFIDENT THEY CAN WEATHER A CRISIS. IN THE UK, A MERE TWO IN FIVE (43%) SAY THE SAME.

GLOBALLY, HALF (51%) HAVE COME FACE TO FACE WITH ECONOMIC HEADWINDS IN THE PAST. 

OF THOSE RESPONDENTS, NEARLY ALL (93%) SAY THEY LEARNED WHAT TO DO IN ANY FUTURE DISRUPTION OF BUSINESS.

IN THE STATES, THAT MEANS UNDERSTANDING HOW TO ACCESS ECONOMIC RELIEF RANTS OR LOANS (43%), CONSOLIDATING OR EVALUATING TECHNOLOGY NEEDS (39%) AND MAKING PLANS OF ACTION FOR POTENTIAL DISASTERS (36%).