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Why you should opt for originality in your dating profile

Those with more original profiles scored higher on intelligence, sense of humor, attractiveness and the likelihood of participants wanting to date them.

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Glad Asian woman chats online, has virtual life, no love, uses dating application on mobile phone, prepares for date, trains with layman doll, feels lonely, simulates romantic relationships.
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By Alice Clifford via SWNS

Dating profiles that contain metaphors and concrete personal information, rather than vague statements spark more attention, according to a new study.

Apps such as Tinder, Hinge and Bumble have made dating quicker and easier for singles across the globe, but they tend to make people pickier, as the pool of potential dates has become endless.

The numerous options mean it is important to have a profile that stands out, and according to new research, the profiles that have more original text have the most success.

The text could be anything from a small fact or a joke, to future life goals or favorite foods.

The team asked 1,234 dating app users to evaluate the originality of text in several dating profiles and rate the profile owners’ personalities and attractiveness.


The sites included in the study mostly serve users over the age of 50, and all 308 profiles used for the study were altered to preserve owners’ anonymity.

Those with more original profiles scored higher on intelligence, sense of humor, attractiveness, and most importantly, the likelihood of participants wanting to date them.

The research delved further still by analyzing what kind of text was perceived to be more original than others.

They found that text with original stylistic features, such as metaphors helped the profiles succeed.

The most appealing profiles also included more concrete personal information, rather than just vague statements.

In general, participants showed high agreement on which profile texts they perceived as original and which they perceived as odd.

Those odd profiles were generally not considered to be original.

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Dr. Tess van der Zanden, a lecturer at the Tilburg School of Humanities and Digital Sciences, Language, Communication and Cognition in The Netherlands, and co-author of the study, said: “An online dating profile text considered original boosts personality and attractiveness evaluations."

To find out more about the art of online dating, more research needs to be done involving younger participants and exploring the originality of texts in other areas such as job cover letters or advertisements.

The study was published in the journal PLOS One.

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