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Why 70% of Americans trust people more than technology

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This story version has been formatted as an on-air script for broadcast outlets. See the original research story here.

THE AI MARKET IS GROWING RAPIDLY, BUT AMERICANS STILL PREFER TO BUY SOME THINGS FROM A REAL PERSON. 

A NEW SURVEY OF 2,000 ADULTS FOUND THINGS LIKE PURCHASING A HOME (55%) OR CAR (52%) WERE THE TOP ITEMS OR SERVICES WHERE RESPONDENTS PREFER TO SPEAK TO A PERSON.

CONDUCTED BY ONEPOLL ON BEHALF OF INTERNOVA TRAVEL GROUP, THE STUDY ALSO FOUND RESPONDENTS PREFER BUYING FROM PEOPLE BECAUSE THEN THEY CAN GET MORE DETAILS ABOUT THEIR OPTIONS (55%), ASK FOLLOW-UP QUESTIONS (47%) AND GET RESPONSES THAT ARE TAILORED TO THEM (41%).

THREE IN FOUR (74%) AGREE THAT OVER THE PAST DECADE, WE’VE BECOME TOO RELIANT ON COMPUTERS, BOTS, ALGORITHMS AND AUTOMATED SYSTEMS.

RESPONDENTS BELIEVE THAT CERTAIN PROFESSIONS LIKE HAIRSTYLING (53%), TEACHING (50%) AND JOURNALISM (46%) ARE BEST LEFT FOR HUMANS.

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