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Percentage of Americans who’ve never seen snow

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This story version has been formatted as an on-air script for broadcast outlets. See the original research story here.

ONE IN THREE AMERICANS HAVE NEVER BUILT A SNOWMAN.

THAT’S ACCORDING TO A NEW POLL OF 2,000 PEOPLE WITH TRAVEL PLANS THIS WINTER SEASON CONDUCTED BY ONEPOLL ON BEHALF OF MOTEL 6.

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TRAVELERS ADMITTED THEY’VE NEVER TAKEN PART IN WINTER ACTIVITIES SUCH AS SKIING (42%), SNOWBALL FIGHTS (30%) OR EVEN DRINKING HOT CHOCOLATE (24%).

EVEN SO, ROUGHLY THREE IN FOUR (72%) HOPE TO SEE SNOW DURING THE HOLIDAY SEASON.

THAT’S NOT OUT OF THE REALM OF POSSIBILITY FOR MANY RESPONDENTS, AS THEY’RE HEADING TO THE NORTHEAST (23%) AND MIDWEST (21%) THIS SEASON.

IN FACT, RESPONDENTS ARE PLANNING TO CROSS AN AVERAGE OF ABOUT THREE STATE LINES FOR THEIR WINTER TRAVEL.

IN GENERAL, RESPONDENTS ARE SLIGHTLY MORE LIKELY TO SEEK OUT WARMER CLIMATES (30%) THAN COLDER ONES (21%).

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