How much are parents willing to spend on their kids’ holiday gifts?
This story version has been formatted as an on-air script for broadcast outlets. See the original research story here.
TWO IN THREE PARENTS STARTED STAKING OUT THE BEST HOLIDAY GIFTS DEALS BACK IN SEPTEMBER.
A SURVEY OF 2,000 PARENTS WITH KIDS AGES 18 AND UNDER FOUND THAT WHILE ABOUT ONE IN THREE (36%) SAY THIS YEAR’S BUDGET IS TIGHTER THAN LAST, A SIMILAR NUMBER (34%) ACTUALLY HAVE A BIT MORE TO SPEND.
ON AVERAGE, PARENTS ARE BUDGETING $220 PER CHILD. ABOUT ONE IN FOUR (28%) SAY THEY’RE TRYING TO KEEP IT BELOW $100 EACH.
CONDUCTED BY ONEPOLL ON BEHALF OF THE TOY ASSOCIATION, THE SURVEY FOUND THAT WHEN HOLIDAY SHOPPING FOR THEIR KIDS, PARENTS RUN INTO ISSUES AROUND PRODUCT AVAILABILITY (42%) AND NOT KNOWING WHAT TO GET (29%).
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