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Gen Z’s top business heroes are Rihanna and Beyoncé

They were seen as ‘more relatable’ than moguls such as Jeff Bezos.


Rihanna. (Paul Davey via SWNS)

By Charlotte Minett via 72Point

Gen Z has listed their most inspirational business heroes, with Rihanna, and Beyoncé at the top.

A poll of 2,000 young adults found they’re also inspired by the entrepreneurial exploits of David Beckham, Kylie Jenner, Elon Musk, and Ryan Reynolds.

These names are held in high esteem because they’re passionate about what they do (28 percent), have made a lot of money (28 percent), and challenge the norm (27 percent).

While 48 percent look up to them as they’re ‘more relatable’ than traditional business moguls, such as Bill Gates, and Jeff Bezos.

They feel their heroes are relatable because they are similar in age (36 percent), are active on social media (44 percent), and have shared their business journey from the start (42 percent).

Beyoncé. (SWNS)

The research was commissioned to celebrate NatWest’s 'Backing Business' campaign.

The survey also found 44 percent consider themselves entrepreneurial, with more than half (54 percent) already having run or currently running their own business or side hustle.

Health and beauty, social media, and food and drink are the most popular types of ventures among those who have started one.

And a further 64 percent want to run their own business in the future.

Reasons for wanting to do so include wanting more control over their work/life balance (40 percent), the cost-of-living crisis (38 percent), and wanting to make a lot of money (37 percent).

But the main concerns about starting a company are high start-up costs (46 percent), lack of business know-how (41 percent), and worries over the amount of competition (38 percent).

If they were to start a business, 31 percent would look to become an influencer, 26 percent would try selling items online, and 24 percent would make extra cash by baking or cooking.

Although 18 percent of those, who would like to run their own venture in the future, admit they wouldn’t know where to start when it comes to starting a business.

As a result, 73 percent would like to see this topic taught as a core subject in school, according to the OnePoll figures.


1. Rihanna
2. Beyoncé
3. Marcus Rashford
4. Molly-Mae Hague
5. David Beckham OBE
6. Kylie Jenner
7. Kim Kardashian
8. Elon Musk
9. Ryan Reynolds
10. KSI
11. Mark Zuckerberg
12. Michael Jordan
13. Joe Wicks MBE
14. Victoria Beckham OBE
15. Jeff Bezos
16. Zoe 'Zoella' Sugg
17. Jay-Z
18. Dr. Dre
19. Lebron James
20. Rio Ferdinand OBE
21. Steven Bartlett
22. Stella McCartney CBE
23. Pharrell Williams
24. Gary Neville
25. Grace Beverley
26. Alexa Chung
27. Virgil Abloh
28. Gwyneth Paltrow
29. Jonathan Van Ness
30. Jamal Edwards MBE

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