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Two-thirds of Americans are willing to eat meat grown in a lab

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This story version has been formatted as an on-air script for broadcast outlets. See the original research story here.

WOULD YOU EAT MEAT GROWN IN A LAB? TWO-THIRDS OF AMERICANS (67%) SAY YES. 

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THAT’S ACCORDING TO A RECENT SURVEY CONDUCTED BY ONEPOLL ON BEHALF OF FARM FORWARD. 

THEY SURVEYED 2,000 ADULTS AND FOUND 75 PERCENT SAY INFLATION IS MAKING IT HARDER TO PAY FOR ETHICALLY PRODUCED PRODUCTS. 

ABOUT TWO-THIRDS (64%) ALSO SAY THEY MIGHT OPT FOR PLANT-BASED DISHES AND SERVE LESS MEAT FOR THE HOLIDAY SEASON DUE TO THE RISING PRICE OF MEAT.

IN FACT, PEOPLE HAVE BECOME MORE OPEN TO TRYING MEAT ALTERNATIVES, WITH 58% WILLING TO EAT PLANT-BASED OPTIONS SUCH AS TOFU, TEMPEH, AND SEITAN.

FOOD LABEL WORDS PEOPLE THINK THEY UNDERSTAND

  • Organic - 51%
  • Natural - 50%
  • Free-range - 47%
  • Raised without antibiotics - 45%
  • Cage-free - 45%
  • Pasture-raised - 44%
  • Humanely raised - 43%
  • Non-GMO - 42%
  • Sustainable - 42%
  • rBST-free - 28%

Survey methodology:

This random double-opt-in survey of 2,001 U.S. adults who are the primary grocery shoppers in their household was commissioned by Farm Forward between October 3 and October 17, 2022. It was conducted by market research company OnePoll, whose team members are members of the Market Research Society and have corporate membership to the American Association for Public Opinion Research (AAPOR) and the European Society for Opinion and Marketing Research (ESOMAR).

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