By Dean Murray via SWNS
Stuck for a Christmas present? How about a human-sized emotional support bear?
It's the brainchild of a Bulgarian company founded by model and creative designer Ina Marholeva and product and creative manager Tonia Berdankova.
The firm describe it as "a very personal product invented by an ordinary woman who is afraid of being alone."
The 5ft 7in man-bear "replaces the need for physical presence" and can be easily positioned thanks to a weight of just 3.2 kg (7 lb).
"We women are often left alone for various reasons," the company said.
"Sometimes it's a personal choice, bad luck or fate, but we all need someone's presence or a hug, especially at night before falling asleep or on the couch in front of the TV.
"That's why Puffy is made with a human shape and size to replace as much as possible the lack of physical presence when we need to hug or lean.
The firm suggest there are some benefits over human company, saying "he doesn't snore, he doesn't grumble or get angry."
And they add that the rest of the family can enjoy the bear's company: "Kids love cuddling him, even pets seek him out to snuggle up to him while you're at work and no one's home."
User reviews include one from a lady named Liya, who said: "The first few days I felt a bit strange until I got used to his presence because he seems like a real person, but now I can't imagine walking in and him not being home."
While buyer Karry said: "Since Puffy has been with me, I fall asleep much easier and faster. I love its softness and the sense of security it gives me."
The company added: "He is the perfect gift both for you and for any loved one who is going through lonely moments, emotional trials, and feelings of emptiness."
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