Over 60% of people want to be the best holiday gifter in their family

This story version has been formatted as an on-air script for broadcast outlets. See the original research story here.

SIX IN 10 AMERICANS ARE WORRIED ABOUT BEING “OUT-GIFTED” THIS HOLIDAY SEASON, ACCORDING TO NEW RESEARCH.

THE SURVEY BY AVOCADO GREEN MATTRESS AND ONEPOLL SURVEYED 2,000 AMERICANS WHO PLAN TO EXCHANGE HOLIDAY GIFTS.

RESULTS SHOW THREE IN FIVE (62%) WANT TO BE THE BEST GIFTER IN THEIR FAMILY.

THEIR BIGGEST COMPETITION? MOM (24%).

RESPONDENTS ALSO RATE THEIR OWN SKILLS QUITE HIGHLY; 20% SAY THEY’RE THE BEST GIFT GIVER THEY KNOW.

MORE PEOPLE PREFER GIVING GIFTS, THAN RECEIVING THEM (31% VS. 19%) — THOUGH 44% SAY THEY ENJOY BOTH EQUALLY.

WHICH FACTORS INFLUENCE RESPONDENTS’ GIFT-BUYING DECISIONS?

• How much the recipient will like the gift — 43%
• The cost of the gift — 39%
• How it compares to what I purchased for this person last year — 37%
• If the company is eco-conscious and sustainable — 36%
• How it compares to what I’m buying for other people — 35%
• If the gift comes from a small and/or local business — 35%
• How long it will take to ship — 35%
• If the company gives back to the community — 31%        
• If the company is women or minority-owned — 28%
• If the company is carbon neutral — 26%