Follow for more talkers

Americans would rather vacation than deal with holiday stress

Three in five Americans would rather be on a relaxing vacation this holiday season.

Avatar photo


Happy family wth two kids traveling by airplane
(ESB Professional via Shutterstock)

The average American may be treating themselves to a $1,500 merry holiday vacation this year, according to new research.

The survey of 2,000 Americans looked at how people travel during the holiday season and found that three in five Americans would rather be on a relaxing vacation than dealing with the stresses of the holidays (61%).

Forty-one percent of people usually travel during the holidays – especially millennials and Gen Z (58%, each). This year, Gen Z is the most likely to take a trip for the season (59%).

While many only go away for a week or less (81%), a fifth of traveling respondents said they go away for more than this (19%).

According to survey-takers, the ideal holiday vacation is 1-2 weeks long (53%) and 68% wouldn’t be satisfied with a vacation lasting three days or less. Millennials may be most likely to need a longer trip away, agreeing that they want to be away from holiday stress (68%).

Conducted by OnePoll on behalf of Apple Vacations, the survey also found that going away isn’t always smooth sailing – 38% said it’s a difficult experience, with the most notorious struggles being crowds (42%), delayed or canceled flights (37%) or forgetting something at home (31%).

Generally, people would rather pack a little light (35%) than too much (30%), bringing along casual clothes for their holiday travels, like jeans and t-shirts (75%). However, 28% want to be fashionable while they’re away and another 27% would take a dressy option just in case.

Thirty percent of Gen X would pack something sporty like athleisure or stretchy clothes, while millennials may come prepared to shine in their elegant wear (24%).

Respondents shared other must-haves for holiday travel besides clothes and toiletries, like “extra cash for emergencies,” “a great book” and “portable batteries.’

“When going on vacation for the holidays, it doesn’t matter what you pack as long as you return feeling relaxed and with many fond memories,” said Dana Studebaker, vice president of marketing of consumer brands at Apple Leisure Group. “For many travelers what matters most is having quality experiences and spending time with their loved ones.”

Many may be counting the days down to their trip, especially since seven in 10 Americans look forward all year to spending the holidays with their loved ones and two-thirds said it’s the highlight of their year.

This year, half of Americans want to celebrate the holidays with their loved ones in a completely new way.

Those who are traveling for the holidays this year are going to visit loved ones (48%) and spend time with their kids (33%) or their partner (33%).

Interestingly, Gen Z will be traveling to upkeep tradition (26%), while millennials just need some time off of work (40%).

When traveling during the holidays, people prefer to visit somewhere they enjoy (47%), but 27% want to go somewhere they’ve never been before.

This holiday season, people are most interested in visiting somewhere that’s family-friendly (41%) or tropical (33%), while others want to kick back at an all-inclusive resort (29%) or explore a small town (26%).

And sometimes it’s the little touches that matter like when hotels offer holiday snacks/beverages (55%) or having a symbol of the holidays in public areas (46%).

“Celebrating the holidays in a new destination is a great opportunity for travelers to try something new and be exposed to various holiday traditions,” said Erica Doyne, senior vice president of marketing and communications for AMResorts. “Whether you choose to spend your holidays relaxing by the beach in a tropical destination or experiencing a new culture, a holiday trip is a chance to reconnect with loved ones while discovering something new.”


  1. Crowds – 42%
  2. Delayed/canceled flights – 37%
  3. Forgetting something at home – 31%
  4. Staying energized – 20%
  5. Bringing gifts to loved ones – 18%

Stories and infographics by ‘Talker Research’ are available to download & ready to use. Stories and videos by ‘Talker News’ are managed by SWNS. To license content for editorial or commercial use and to see the full scope of SWNS content, please email [email protected] or submit an inquiry via our contact form.

Top Talkers