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Fashion & Beauty

4 out of 10 men clueless when it comes to buying jewelry

58 percent said that when they get it right, it’s the most satisfying feeling ever.


happy young romantic couple in love buy jewelry ring in luxury store
(ESB Professional via Shutterstock)

By Francesca Tuckey, 72Point via SWNS

Four in 10 men (43 percent) admit they are clueless when it comes to buying jewelry for their other half, according to research.

A study of 2,000 men in a relationship found 59 percent think it’s hard to know what style they would like.

While 34 percent wouldn’t want to get something which appears cheap.

Many men have been stung in the past with their choice of accessory - after 25 percent were shocked to find their other half didn’t like the jewelry they had purchased for them.

With 52 percent of these insisting on exchanging it for something new.

Following the findings, jewelry brand Abelini has created a tool for those who want to treat their partner - to save future disappointment.

A spokesperson said: “Buying jewelry for your other half is hard enough as it is.

“But when you’re asking someone to marry you, it is a big gesture that you need to get right and it all starts with the ring you buy.

“If you really have no clue, it might be worth dropping hints or simply asking a close family member what they might like.

“You could also take more notice of the jewelry they already wear or take a look in their jewelry box for inspiration.”

When it comes to buying jewelry, men normally budget an average of £264 ($311).

And 58 percent said that when they get it right, it’s the most satisfying feeling ever.

While 69 percent think it’s essential to put in the prep work before even considering buying jewelry for their loved one, 19 percent can’t help but drop hints about what they are planning.

Just over four in 10 (41 percent) said they would feel more confident buying their partner perfume and a quarter said they’d feel more confident buying lingerie.

This Christmas, 22 percent are planning on buying their spouse jewelry as a present with earrings (44 percent), diamond rings (38 percent) and wedding rings (36 percent) coming out on top.

And a whopping 90 percent of those respondents are confident their partner will like the jewelry they purchase.

A third of men (32 percent) admitted they have received an item of jewelry from their partner which they didn’t like.

But just over half (51 percent) said they don’t normally wear jewelry and 28 percent said that the accessories their partner picked didn’t suit them.

Of those that took part in the survey, by OnePoll, 38 percent also said they didn’t have the guts to tell them they didn’t like it.

A spokesperson for Abelini added: “Luckily there is plenty of jewelry out there to choose from and a woman will very rarely turn a bit of sparkle down.

“Our tool was created to help give those a bit of inspiration when it comes to buying the right piece, or at least steer them in the right direction.

“With Black Friday round the corner and Christmas coming up, now is a better time than ever to be looking for that special statement piece for a loved one.

“It would be a good idea to keep the receipt though, just in case they don’t like it.”

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