Where in the world do most people want to spend the festive season?

This story version has been formatted as an on-air script for broadcast outlets. See the original research story here.

ACCORDING TO NEW RESEARCH, A MAJORITY (56%) OF PEOPLE SAY THE FESTIVE SEASON STARTS AT FIRST SNOWFALL.

A RECENT SURVEY OF 8,500 PEOPLE ACROSS 14 DIFFERENT COUNTRIES (2,000 IN THE U.S.) REVEALED TWO IN FIVE (40%) WANT TO TRAVEL SOMEWHERE COLDER AND SNOWIER THAN HOME TO CELEBRATE THE HOLIDAYS. 

ONE IN THREE (34%) WOULD PREFER TO GO SOMEWHERE WARMER TO WRAP UP THE YEAR.

CONDUCTED BY ONEPOLL ON BEHALF OF HYATT, THE SURVEY FOUND RESPONDENTS’ HOLIDAY WISH LISTS INCLUDE CLOTHING AND ACCESSORIES (41%), FOOD, CANDY, AND CHOCOLATE (37%), AND TRAVEL (33%).

WHILE MANY ARE LOOKING FORWARD TO VISITING FAMILY AND RELAXING, 80% NOTED THEY PLAN TO EXPLORE THEIR DESTINATION, INCLUDING MUSEUMS AND RESTAURANTS IN THE AREA.

NON-HOLIDAY-RELATED TRAVEL PLANS

• Family reunion - 28%
• Birthday - 26%
• Get-together with a friend - 25%
• Romantic date - 21%
• Wedding - 19%
• Business trip - 19%
• Shopping - 19%
• Volunteering - 11%

Survey Methodology:

This random double-opt-in survey with a sample of 8,500 respondents in 14 different countries was commissioned by Hyatt between October 6 and October 21, 2022. It was conducted by market research company OnePoll, whose team members are members of the Market Research Society and have corporate membership to the American Association for Public Opinion Research (AAPOR) and the European Society for Opinion and Marketing Research (ESOMAR).