Research reveals the hardest holiday gifts to find this year
This story version has been formatted as an on-air script for broadcast outlets. See the original research story here.
HALF OF AMERICANS ANTICIPATE IT WILL BE “HARDER THAN EVER” TO FIND THE PERFECT GIFTS THIS HOLIDAY SEASON.
ACCORDING TO A NEW POLL OF 2,000 ADULTS, TWO IN THREE (65%) COMPARE LOOKING FOR THE RIGHT GIFTS TO HUNTING FOR TREASURE.
SEVEN IN 10 (71%) SAY IT’S EXCITING TO HUNT FOR THE RIGHT GIFTS AND MORE THAN HALF (55%) FIND IT “EXTREMELY SATISFYING” TO FIND WHAT THEY’VE BEEN LOOKING FOR.
THE SURVEY BY BJ’S WHOLESALE CLUB AND ONEPOLL FOUND FOUR IN FIVE (80%) HAVE BEEN SUCCESSFUL IN GETTING HARD-TO-FIND ITEMS.
WHEN THEY’RE ABLE TO FIND THESE RARITIES, SUCCESSFUL RESPONDENTS SAY THEY FEEL A STRONG SENSE OF HAPPINESS (55%), SATISFACTION (54%) AND RELIEF (52%).
HARDEST ITEMS TO FIND THIS HOLIDAY SEASON
- Gaming consoles - 31%
- Video games - 29%
- Smartphones - 23%
- Clothing - 20%
- Food items - 20%
- Smart home devices - 19%
- TVs - 17%
- Accessories (i.e., hats, gloves, watches, etc.) - 16%
- Large home appliances - 15%
- Shoes - 15%
This random double-opt-in survey of 2,000 general population Americans was commissioned by BJ’s Wholesale Club between Oct. 26 and Oct. 31, 2022. It was conducted by market research company OnePoll, whose team members are members of the Market Research Society and have corporate membership to the American Association for Public Opinion Research (AAPOR) and the European Society for Opinion and Marketing Research (ESOMAR).
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