Top 10 things Americans want in their dream kitchens
This story version has been formatted as an on-air script for broadcast outlets. See the original research story here.
FOUR IN FIVE AMERICANS (82%) HAVE AN IDEAL “DREAM KITCHEN” IN THEIR MIND THEY HOPE TO HAVE SOMEDAY.
THAT’S ACCORDING TO A NEW SURVEY BY ONEPOLL AND SIGNATURE KITCHEN SUITE. THEY ASKED 2,000 PEOPLE WITH A COMBINED HOUSEHOLD INCOME OF $150,000 AND FOUND NEARLY HALF (45%) INVEST MORE MONEY INTO THEIR KITCHENS THAN ANY OTHER ROOM IN THE HOME.
RESULTS ALSO SHOW THE MOST COVETED FEATURES OF A DREAM KITCHEN REMODEL ALL HAVE TO DO WITH WANTING MORE SPACE: AN EXTRA-LARGE FRIDGE (50%), EXTRA COUNTER SPACE (50%), ADDITIONAL PANTRY SPACE (48%) AND EXTRA SHELF SPACE (45%).
WHEN ASKED WHAT THE MOST-LOVED TOOL OR EQUIPMENT THEY USE IN THEIR KITCHEN, THE FAMED CAST IRON SKILLET TOOK THE TOP SPOT (26%), FOLLOWED BY STAINLESS STEEL HAND TOOLS (16%) AND BAKING SHEETS (11%).
TOP 10 FEATURES OF A DREAM KITCHEN
- An extra-large fridge - 50%
- Extra counter space - 50%
- Additional pantry space - 48%
- Extra shelf space - 45%
- An in-wall oven unit - 42%
- An island - 40%
- A basin sink - 38%
- An induction oven range - 37%
- A faucet above the oven range - 29%
- Built-in sous vide equipment - 23%
This random double-opt-in survey of 2,000 Americans with an annual household income of at least $150,000 was commissioned by Signature Kitchen Suite between November 12 and November 21, 2022. It was conducted by market research company OnePoll, whose team members are members of the Market Research Society and have corporate membership to the American Association for Public Opinion Research (AAPOR) and the European Society for Opinion and Marketing Research (ESOMAR).
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