Where do people hide when looking for privacy at home?
This story version has been formatted as an on-air script for broadcast outlets. See the original research story here.
HALF OF ALL AMERICANS HIDE OUT IN THEIR BATHROOM WHEN THEY WANT SOME MUCH-NEEDED PEACE AND QUIET, NEW RESEARCH SUGGESTS.
IN A RECENT SURVEY OF 2,000 RESPONDENTS, 51% ADMITTED THEY GO INTO THEIR BATHROOM WHEN THEY WANT PRIVACY FROM OTHER MEMBERS OF THEIR HOUSEHOLD.
THE SURVEY, CONDUCTED BY ONEPOLL ON BEHALF OF MASONITE, ALSO SHOWS THE AVERAGE RESPONDENT NEEDS BETWEEN FOUR AND FIVE HOURS OF PRIVATE TIME PER DAY TO FEEL THEIR BEST.
SEVENTY-SEVEN PERCENT STILL NEED THAT PRIVATE TIME EVEN WHEN THEY’RE HOSTING FAMILY OR FRIENDS IN THEIR HOUSE, AND ALMOST 81% SAID IT’S IMPORTANT THAT THEY CREATE QUIET OR PRIVATE SPACES WITHIN THEIR OWN HOME.
TOP SOURCES OF NOISE IN THE AVERAGE HOME
- TVs, sound systems, etc. - 70%
- Noisy appliances (i.e. washing machines) - 64%
- My household member / People I live with - 63%
- Pets - 62%
- Musical instruments - 57%
- The house itself (i.e. floorboards creaking) - 33%
This random double-opt-in survey of 2,000 general population Americans was commissioned by Masonite between Nov. 1 and Nov. 2, 2022. It was conducted by market research company OnePoll, whose team members are members of the Market Research Society and have corporate membership to the American Association for Public Opinion Research (AAPOR) and the European Society for Opinion and Marketing Research (ESOMAR).
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