Why the average person has 10 sleepless nights per month

This story version has been formatted as an on-air script for broadcast outlets. See the original research story here.

THE AVERAGE PERSON EXPERIENCES 10 SLEEPLESS NIGHTS PER MONTH, NEW RESEARCH SUGGESTS. 

RESULTS FROM A SURVEY OF 2,000 ADULTS SHOW LACK OF QUALITY SLEEP AS THE MAIN REASON PEOPLE DON’T FEEL PRESENT IN THEIR LIVES (45%), FOLLOWED BY STRESS (43%), LACK OF EXERCISE OR MOTIVATION (38%) AND LACK OF SOCIAL INTERACTIONS (34%). 

THE RESEARCH CONDUCTED BY NATROL AND ONEPOLL FOUND 71% OF ALL THOSE SURVEYED FEEL LIKE SUPERHEROES WHO CAN TAKE ON THE WORLD WHEN THEY DO SLEEP THROUGH THE NIGHT. 

HAVING THE RIGHT AMOUNT OF SLEEP GOES A LONG WAY SINCE 40% OF RESPONDENTS SAY THEY’RE MORE LIKELY TO EAT HEALTHIER AND GO TO THE GYM (35%) IF THEY DO SO.

Survey methodology:

This random double-opt-in survey of 2,000 general population Americans was commissioned by Natrol between October 27 and October 28, 2022. It was conducted by market research company OnePoll, whose team members are members of the Market Research Society and have corporate membership to the American Association for Public Opinion Research (AAPOR) and the European Society for Opinion and Marketing Research (ESOMAR).