A real-life Santa Claus has spent almost £15,000 ($18,00) on Christmas presents - and donated them all to charity for underprivileged children.
Gardening and fencing firm boss Reese Fletcher, 31, and his team of helpers also gave good causes a further £4,000 ($4,818 USD) of gift cards for older children.
And they donated the rest of their whopping £22,000 ($26,500) fundraising effort to a suicide prevention charity.
Big-hearted Reese said: "No kid should be without a gift at Christmas. The times are getting hard and the number of people struggling are getting bigger.
"It's nice to be nice and do something to help others."
Reese and his team turned piles of timber donated by local firms into 1,600 Christmas trees which they sold for £10 ($12) each to raise the cash.
They then used the money to fund a trolley dash in toy shops to buy gifts which he then distributed to good causes that help needy children in his hometown of Leeds, UK.
It is the third consecutive year Reese, a dad-of-two, has bought presents for underprivileged children.
His fantastic festive fundraising efforts started last in 2020 when he saw a charity's video highlighting children who would likely not have any Christmas presents to open.
And last Yuletide, he raised more than £10,000 ($12,000) to help give kids a Christmas present.
But he more than doubled that amazing figure this year by selling trees and through the help of a JustGiving page he launched.
He added: "We had a big social media push and a lot of people have seen it and a lot of people that saw it last year followed us in the hope we'd do it again.
"The response this year compared to last year has just been amazing. It's pretty much doubled, the amount we've raised in total.
"The vibe in the toy shop was unreal, it was amazing. People just keep giving more and more and it gets bigger and better.
"Last year there were around 110 kids the charity we supplied to that weren't going to get a present and this year it's 270, so it's more than doubled."
Reese, who was helped by a team including his dad and two of his staff, also praised local firms and farmers who helped his efforts.
He added: "We had a great donation from Premier Timber and BSW and a farmer gave us the use of his barns to store them in. Everybody comes together and wants to help."
Reese donated the toys to a high school and community center in Leeds that will distribute them to families in the area in need.
He also made a cash donation to Andy's Man Club, a men's suicide prevention charity that offers support groups across the UK and online.
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