Research shows these wedding traditions are “in” or “out”

This story version has been formatted as an on-air script for broadcast outlets. See the original research story here.

TWO IN THREE AMERICANS BELIEVE PLANNING A WEDDING TODAY IS MORE DIFFICULT THAN EVER BEFORE.

A POLL OF 2,000 PEOPLE WHO ARE ENGAGED OR MARRIED SHOWS THE MAJORITY (42%) TAKE BETWEEN SIX MONTHS AND A YEAR TO PLAN.

ONLY ONE IN FIVE (20%) BELIEVE THEY COULD PLAN THEIR WEDDING IN LESS THAN SIX MONTHS, AND 23% NEED MORE THAN A YEAR.

CONDUCTED BY ONEPOLL ON BEHALF OF MINTED, THE SURVEY ALSO LOOKED AT HOW TODAY’S WEDDINGS MIX MODERN TRENDS AND TRADITIONAL CUSTOMS.

IN THE END, TWO IN THREE (64%) AGREE THAT THEIR WEDDING SHOULD BE AS UNIQUE AS THEIR UNION.

MOST CHALLENGING PARTS OF PLANNING A WEDDING TODAY

• Paying for it - 35%
• Making sure everyone enjoys themselves - 30%
• Ensuring COVID-19 safety - 30%
• Choosing the groomsmen and bridal party members - 29%
• Enjoying the day myself - 28%
• Pleasing all family members - 28%

Wedding Traditions that are "in" 

• Small weddings/elopement - 29%
• Wedding Websites - 28%
• Bright, vibrant colors - 25% 
• Proposal videos - 25%
• Alternative rings - 25%
• Non-white Wedding Gown - 24%
• More than One Maid of Honor / Best Man - 23%
• Non-Gendered Wedding Parties - 20%

Wedding Traditions that are "out" 

• Bride Can’t Be Seen Before the Wedding - 25%
• Bride’s Parents Paying for the Wedding - 24%
• Bride and Groom’s Guests Sit Separately - 24%
• Walking down the aisle to “Here Comes the Bride” - 22%
• Something old, new, borrowed, and blue - 22%
• Bible or Religious readings during the ceremony - 22%
• White Wedding Dress - 19%

Survey methodology:

This random double-opt-in survey of 500 Gen Z, 500 millennials, 500 Gen X and 500 baby boomers in serious relationships, engaged or married, was commissioned by Minted between Nov. 11 and Nov. 17, 2022. It was conducted by market research company OnePoll, whose team members are members of the Market Research Society and have corporate membership to the American Association for Public Opinion Research (AAPOR) and the European Society for Opinion and Marketing Research (ESOMAR).