These are the top ways to improve your sleep routine in 2023

This story version has been formatted as an on-air script for broadcast outlets. See the original research story here.

THE AVERAGE AMERICAN WAKES UP FEELING WELL-RESTED JUST THREE MORNINGS PER WEEK, ACCORDING TO A NEW RESEARCH.

PREMIER PROTEIN AND ONEPOLL ASKED 2,000 US ADULTS ABOUT THEIR SLEEP ROUTINES. THEY FOUND THE AVERAGE AMERICAN ONLY GETS SIX HOURS OF SLEEP ON ANY GIVEN NIGHT AND STRUGGLES TO WIND DOWN BEFORE BED NEARLY HALF OF THE WEEK.

TWO IN THREE (66%) NEED A FULL TWO HOURS OR MORE TO WIND DOWN BEFORE GOING TO SLEEP. 

RESPONDENTS FROM THE NORTHEAST (38%) AND “NIGHT PEOPLE” (53%) — THOSE WHO ARE HAPPIER, MORE PRODUCTIVE OR ENERGIZED DURING THE NIGHT — ARE MOST LIKELY TO HAVE TROUBLE WINDING DOWN.

6 WAYS AMERICANS ARE IMPROVING THEIR SLEEP ROUTINE IN 2023

• Practicing a regular sleep schedule - 49%
• Going to bed earlier - 43%
• Committing to a consistent nighttime routine - 38%
• Adding new vitamins and minerals to their nightly routine - 24%
• Experimenting with new products in their nighttime routine - 19%
• Investing in a new sleep supplement - 17%

Survey methodology:

This random double-opt-in survey of 2,000 nationally representative Americans was commissioned on behalf of Premier Protein Good Night Products between November 22 and November 25, 2022. It was conducted by market research company OnePoll, whose team members are members of the Market Research Society and have corporate membership to the American Association for Public Opinion Research (AAPOR) and the European Society for Opinion and Marketing Research (ESOMAR).