Are today’s parents more safety-conscious?
“Parents are doing their research, leaving no stone left unturned."
By Steve Richmond, 72Point via SWNS
Today’s parents are more safety-conscious than their own were - judging by the contents of their baby bags.
A study of 2,000 UK parents, including 500 who had a baby within the last five years, revealed a stark difference in pram bags now compared to 30 years ago.
Although nappies and soothers were the items most likely to cause drama if forgotten, today’s parents are nearly twice as likely to make sure they don’t leave the house without a first-aid kit (22 percent compared to 13 percent).
While only a third of older parents carried suncream, more than half (56 percent) of modern moms and dads now pack it frequently.
And 29 percent now make sure they have anti-septic cream on them compared to just 17 percent of those who had a baby before 1990.
Must-have items more likely to be found in modern pram bags include soothers and Calpol as well as a new item deemed essential - an iPad or tablet to keep their youngster entertained.
As a result, moms and dads now pack a minimum of 11 items for their babies before leaving the house, with 69 percent admitting they carry more on them than they need to.
Lisa Parkhill, managing director of MAM, which commissioned the research as part of its Soothement campaign, said: “The findings show how prepared parents are for every eventuality.
“Key staples can make all the difference to ensure parent and baby have a relaxing day out versus a stressful, fraught experience."
“Parents are doing their research, leaving no stone left unturned to ensure they don’t get caught out if a tricky situation arises.
“Innovation in baby care products has come on leaps and bounds over the years and it’s a good thing that parents can have an array of items in their armory to soothe baby every time they leave the home."
The study also found 70 percent of all parents reckon being a new mom or dad now seems more complicated than it was in the past.
And those who had a baby 30 years ago favored a more ‘relaxed’ approach to their child’s bag (39 percent compared to 27 percent today).
Though, as a result, they were more likely to end up forgetting something, with 20 percent admitting they always left an item at home.
But just 16 percent of today’s organized moms and dads said the same.
It also emerged all parents spent an average of seven minutes packing a bag for their baby before heading out, with 35 percent receiving comments about how much they carry.
However, 31 percent wouldn’t trust their partner to pack a bag as well as them and 17 percent would abandon a trip entirely were they to forget their bag of baby essentials, with 27 percent admitting they would head to the nearest shop in search of new supplies.
Soothers were an item most likely to stress a parent if it was left at home, according to the OnePoll data.
And nearly six in 10 (58 percent) parents said they relied on them in the first year, with 38 percent revealing their child couldn’t go without.
Parents who used soothers with their child said the biggest misconceptions other parents have around a child using one were babies becoming too reliant on them, or even hooked on them - or they’re purely used to keep an infant quiet.
While 30 percent believe certain types of soothers are better than others for a child’s teeth, it’s a common misunderstanding that using one hinders breastfeeding.
Lisa Parkhill, from MAM, added: “It’s interesting to see that one of the key items it’d be a disaster to leave the house without would be a soother.
“It can be a key tool in the early days to ensure infants are happy and relaxed when out and about, giving parents one less thing to worry about.
“It’s also been great to see how aware moms and dads are of the misconceptions that remain incorrectly around soothers.”
TOP 30 ITEMS PARENTS NOW PACK FOR THEIR KIDS:
5. Change of clothes
6. Drink a bottle
7. Baby food/pouches
9. Nappy cream
10. Sun cream
11. Bottles of milk
14. Changing mat
17. Change of pants
18. Packed lunch
22. Teething gel
23. Spare big/eating bib
28. Boxes of raisins
30. iPad / Tablet for entertaining
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