Will A.I. replace supermodels?

By Dean Murray via SWNS

First it came for art and the written word, now A.I. is set to replace the supermodel.

A German company has launched a system that sees state-of-the-art "digital humans" pose for campaigns.

ColorDigital GmbH claims DMIx StudioAvatars have a "never seen before" photorealistic quality.

The digi-models - who come with names including Joy, Nina, Noah and Theo - can be be customized and individualized to a brand’s preference.

There is also the option for real models - like Kate Moss or Kaia Gerber - to license their likenesses by either being recreated either fully digitally or having a scan done of their body.

The figures can be dressed in any form of clothing, including underwear, and a so-called Accessory Library offers items like shoes and jewelry to complete a look.

Any lighting effect can be used and backdrops can be tailored in a real-time CAD (computer aided design) environment.

ColorDigital believes this end-to-end digitalization of workflows will have a major impact on the fashion industry.

They said: "By reducing the need for prototypes, physical samples, factoring in traveling and the production of shoots, brands can save costs and time as well as reducing environmental impact.

"This groundbreaking combination of digital twin technology and master data provides an end-product that can hardly be distinguished from real humans or real garments and is fully transparent."

Gerd Willschütz, CEO and Co-Founder of ColorDigital GmbH, said: "Until now, an end-to-end 3D workflow with virtual models has not been able to meet marketing demands and substitute human models photographs on e-commerce systems.

"With the DMIx 3D-Studio, we are not only making a complex workflow easy – we are also laying the groundwork for an automated pipeline to create e-commerce ready images for various online retailers. In combination with our hyper-realistic virtual humans, we provide the first end-to-end solution bringing together digital product development and consumer driven marketing demands."

Arndt Johannes, Founder and Owner of ColorDigital partners verce GmbH, said: "The development of virtual humans is our passion, but it is only one building block of a new virtual parallel world we are creating with end-to-end digitalization. The virtual models are created with high attention to detail and high standards of design and aesthetics."