Will A.I. replace supermodels?
"By reducing the need for prototypes, physical samples, factoring in traveling and the production of shoots, brands can save costs and time as well as reducing environmental impact."
By Dean Murray via SWNS
First it came for art and the written word, now A.I. is set to replace the supermodel.
A German company has launched a system that sees state-of-the-art "digital humans" pose for campaigns.
ColorDigital GmbH claims DMIx StudioAvatars have a "never seen before" photorealistic quality.
The digi-models - who come with names including Joy, Nina, Noah and Theo - can be be customized and individualized to a brand’s preference.
There is also the option for real models - like Kate Moss or Kaia Gerber - to license their likenesses by either being recreated either fully digitally or having a scan done of their body.
The figures can be dressed in any form of clothing, including underwear, and a so-called Accessory Library offers items like shoes and jewelry to complete a look.
Any lighting effect can be used and backdrops can be tailored in a real-time CAD (computer aided design) environment.
ColorDigital believes this end-to-end digitalization of workflows will have a major impact on the fashion industry.
They said: "By reducing the need for prototypes, physical samples, factoring in traveling and the production of shoots, brands can save costs and time as well as reducing environmental impact.
"This groundbreaking combination of digital twin technology and master data provides an end-product that can hardly be distinguished from real humans or real garments and is fully transparent."
Gerd Willschütz, CEO and Co-Founder of ColorDigital GmbH, said: "Until now, an end-to-end 3D workflow with virtual models has not been able to meet marketing demands and substitute human models photographs on e-commerce systems.
"With the DMIx 3D-Studio, we are not only making a complex workflow easy – we are also laying the groundwork for an automated pipeline to create e-commerce ready images for various online retailers. In combination with our hyper-realistic virtual humans, we provide the first end-to-end solution bringing together digital product development and consumer driven marketing demands."
Arndt Johannes, Founder and Owner of ColorDigital partners verce GmbH, said: "The development of virtual humans is our passion, but it is only one building block of a new virtual parallel world we are creating with end-to-end digitalization. The virtual models are created with high attention to detail and high standards of design and aesthetics."
Stories and infographics by ‘Talker Research’ are available to download & ready to use. Stories and videos by ‘Talker News’ are managed by SWNS. To license content for editorial or commercial use and to see the full scope of SWNS content, please email [email protected] or submit an inquiry via our contact form.
1 de cada 4 se siente poco calificado para posibles trabajos
Al contrario, el 18% de los encuestados piensan que están sobre cualificados.
The ‘perfect’ living room layout to improve your mood and well-being
“We become blind to rooms that aren’t working and it’s hard to see a problem when you’re in it."
Cancer survivor finally becoming a mom after friend offers to be surrogate
"I had hoped for so long to be a mom."
This is how ants spread all over the world
How ants evolved to become so ubiquitous has remained a mystery until now.
Drone footage captures boyfriend pulling off the ‘ultimate proposal’
"It was just perfect."
- Health1 week ago
Women reveal reasons why they don’t exercise enough
- Food & Drink3 days ago
Family dinners are more important than you’d think
- Sports4 days ago
This is how far sports fans are willing to go for their favorite team
- Weddings4 days ago
Couple ditches their wedding dresses for matching sweatsuits
- Home1 week ago
1 in 6 Americans put off cleaning for at least a month
- Wellness1 day ago
Average American feels insecure 5 times a day: poll
- Animals4 days ago
This dog is so big people often mistake him for a pony or a lion
- History1 week ago
Early European farmers survived because they had lots of sex