3 in 4 travelers pick destinations based on food

This story version has been formatted as an on-air script for broadcast outlets. See the original research story here.

THREE IN FOUR AMERICANS WHO HAVE TRAVELED IN THE LAST FIVE YEARS WENT FOR THE FOOD (74%), ACCORDING TO NEW RESEARCH.

THE HELLOFRESH SURVEY OF 2,000 ADULTS FOUND THERE’S ALWAYS MORE TO SEE — AND EAT. 

RESPONDENTS SAY IF THEY COULD VISIT ANY COUNTRY BASED ON THEIR CUISINE ALONE, THEY’D GO TO ITALY, FRANCE, SPAIN AND JAPAN.

WHILE FOOD DOESN’T NEED TO BE FANCY, RESPONDENTS LOVE A GOOD TREND — 56% OF RESPONDENTS LEARN ABOUT NEW FOOD TRENDS FROM SOCIAL MEDIA (56%), WITH 84% OF THOSE RESPONDENTS SAYING THEY’RE LIKELY TO TRY A TREND THEY SAW ONLINE.

AND MOST MILLENNIALS WILL AGREE THAT FOR THEM, “THE CAMERA EATS FIRST” (62%).

Survey methodology:

This random double-opt-in survey of 2,000 general population Americans was commissioned by HelloFresh between Jan. 5 and Jan. 6, 2023. It was conducted by market research company OnePoll, whose team members are members of the Market Research Society and have corporate membership to the American Association for Public Opinion Research (AAPOR) and the European Society for Opinion and Marketing Research (ESOMAR).