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4 in 5 pet parents claim their dog’s wellness is as important as their child’s

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This story version has been formatted as an on-air script for broadcast outlets. See the original research story here.

NEARLY A THIRD OF DOG OWNERS CLAIM THEY CAN IMMEDIATELY PICK UP ON THEIR PET’S DIFFERENT MOODS (28%).

CONDUCTED BY ONEPOLL ON BEHALF OF OLLIE, THE SURVEY FOUND THAT PEOPLE ARE USED TO THEIR DOG’S STRANGE ANTICS, LIKE “TRYING TO KEEP A NEAT ENVIRONMENT,” DOING A TWIRL WHEN BEGGING FOR HOUSE FOOD AND SNEEZING FOR TREATS.

OWNERS PAY GREAT ATTENTION TO THEIR DOG’S BEHAVIOR, AS THE AVERAGE RESPONDENT GETS WORRIED FOUR TIMES EVERY YEAR ABOUT THEIR DOG DYING.

FOUR IN FIVE RESPONDENTS WHO ARE ALSO HUMAN PARENTS SAY THEIR DOG’S WELLNESS IS JUST AS IMPORTANT AS THEIR CHILD’S (81%).

PET PARENTS KNOW THEIR DOG IS SAD WHEN THEY STOP EATING (24%), HAVE LOW ENERGY (23%) OR WHINE OR CRY (22%).

Survey methodology:

This random double-opt-in survey of 2,000 dog owners was commissioned by Ollie between Feb. 3 and Feb. 6, 2023. It was conducted by market research company OnePoll, whose team members are members of the Market Research Society and have corporate membership to the American Association for Public Opinion Research (AAPOR) and the European Society for Opinion and Marketing Research (ESOMAR).

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