Research reveals millennials are more obsessed with filtering their flaws than Gen Xers

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ONLY 3% OF PEOPLE CLAIM THEY’VE NEVER SHARED A FILTERED SELFIE ONLINE.

A RECENT SURVEY OF 1,000 MILLENNIALS AND 1,000 GEN X-ERS BY ONEPOLL AND NEOSTRATA FOUND A WHOPPING 73% OF PEOPLE ARE FOCUSED ON HIDING THEIR IMPERFECTIONS FROM OTHERS.

CONCEALING UNEVEN SKIN TONE (37%) TOPS THE LIST ALONG WITH CERTAIN BODY PARTS (35%).

THAT MAY BE WHY 45% HAVE USED A FILTER ON A PHOTO OF THEMSELVES TO ADD SPECIAL EFFECTS, WHILE 43% HAVE DONE SO TO HIDE SKIN IMPERFECTIONS OR ALTER THE BACKGROUND.

THE STUDY REVEALED THAT, ON AVERAGE, 52% OF ALL SELFIES SHARED ONLINE ARE FILTERED.

Survey methodology:

This random double-opt-in survey of 1,000 U.S. millennials and 1,000 U.S. Gen X respondents who use social media and skin care products was commissioned by Neostrata between Jan. 12 and Jan. 26, 2023. It was conducted by market research company OnePoll, whose team members are members of the Market Research Society and have corporate membership to the American Association for Public Opinion Research (AAPOR) and the European Society for Opinion and Marketing Research (ESOMAR).