Only 14% of parents get enough “parenting breaks” every day.
A recent survey of 2,000 parents with school-age children (ages 5–18) discovered parents sometimes get creative to take a break — including hiding in the bathroom (40%) or pretending to be asleep (34%).
Sometimes, though, an extra set of hands does the trick. Respondents credit a parent of their own (59%) and a grandparent (53%) with “saving the day” by taking care of their child.
Conducted by OnePoll on behalf of Family Dollar, the survey also found the absolute must-haves for taking care of their young ones, including snacks (57%), toys (56%), wet wipes (55%) and arts and crafts supplies (55%).
A blanket (52%), towel (50%) and games (43%) were also popular among parents, even outranking smartphones and tablets (37%).
The average parent spends 177 hours a year shopping in person for the products in their “lifesaver” stash. However, parents tend to run out of these necessities 54 times a year.
The top three occasions parents rely on their must-haves the most? Traveling (44%), playdates (34%), and school (33%).
People also shared the things they wished they had an unlimited supply of when they entered parenthood, with many noting “diapers” and “wet wipes.”
“There’s never enough time in the day for busy parents who are looking for creative ways to do more with less,” said Bonita Price, SVP of Merchandising for Family Dollar. “By making it convenient and affordable for parents to replenish their supply of wipes and snacks or pick up a toy, they can do more for themselves, their families and their budget.”
Upon realizing they’ve run out of a must-have parenting item, 28% go to the nearest physical store that has it, while 26% use an alternative item.
Forty-four percent say having a specific parenting item on hand has come in handy in an unexpected situation for both their own and another parent’s child.
That may be partly why over a third (34%) would give themselves an “A” for parenting.
“Shopping online may seem quick, but when they need something in a pinch, a brick-and-mortar store can help parents ‘save the day,’” Price added.
PARENTS’ MUST-HAVES:
Snacks - 57%
Toys - 56%
Wet wipes - 55%
Arts and crafts supplies (paper, crayons, pencils, etc.) - 55%
Parents run out of must-have items for taking care of their child 4.5x a month x 12 = 54 times a year
3.4 hours a week shopping in person for must-have items x 52 weeks in a year = 176.8 hours a year
Survey methodology:
This random double-opt-in survey of 2,000 U.S. parents of school-age children (ages 5–18) was commissioned by Family Dollar between Jan. 30 and Jan. 31, 2023. It was conducted by market research company OnePoll, whose team members are members of the Market Research Society and have corporate membership to the American Association for Public Opinion Research (AAPOR) and the European Society for Opinion and Marketing Research (ESOMAR).
Stories and infographics by ‘Talker Research’ are available to download & ready to use. Stories and videos by ‘Talker News’ are managed by SWNS. To license content for editorial or commercial use and to see the full scope of SWNS content, please email [email protected] or submit an inquiry via our contact form.
We use cookies on our website to give you the most relevant experience by remembering your preferences and repeat visits. By clicking “Accept All”, you consent to the use of ALL the cookies. However, you may visit "Cookie Settings" to provide a controlled consent.
This website uses cookies to improve your experience while you navigate through the website. Out of these, the cookies that are categorized as necessary are stored on your browser as they are essential for the working of basic functionalities of the website. We also use third-party cookies that help us analyze and understand how you use this website. These cookies will be stored in your browser only with your consent. You also have the option to opt-out of these cookies. But opting out of some of these cookies may affect your browsing experience.
Necessary cookies are absolutely essential for the website to function properly. These cookies ensure basic functionalities and security features of the website, anonymously.
Cookie
Duration
Description
cookielawinfo-checkbox-analytics
11 months
This cookie is set by GDPR Cookie Consent plugin. The cookie is used to store the user consent for the cookies in the category "Analytics".
cookielawinfo-checkbox-functional
11 months
The cookie is set by GDPR cookie consent to record the user consent for the cookies in the category "Functional".
cookielawinfo-checkbox-necessary
11 months
This cookie is set by GDPR Cookie Consent plugin. The cookies is used to store the user consent for the cookies in the category "Necessary".
cookielawinfo-checkbox-others
11 months
This cookie is set by GDPR Cookie Consent plugin. The cookie is used to store the user consent for the cookies in the category "Other.
cookielawinfo-checkbox-performance
11 months
This cookie is set by GDPR Cookie Consent plugin. The cookie is used to store the user consent for the cookies in the category "Performance".
viewed_cookie_policy
11 months
The cookie is set by the GDPR Cookie Consent plugin and is used to store whether or not user has consented to the use of cookies. It does not store any personal data.
Functional cookies help to perform certain functionalities like sharing the content of the website on social media platforms, collect feedbacks, and other third-party features.
Performance cookies are used to understand and analyze the key performance indexes of the website which helps in delivering a better user experience for the visitors.
Analytical cookies are used to understand how visitors interact with the website. These cookies help provide information on metrics the number of visitors, bounce rate, traffic source, etc.
Advertisement cookies are used to provide visitors with relevant ads and marketing campaigns. These cookies track visitors across websites and collect information to provide customized ads.