Almost half of pet owners would consider getting a tattoo of their pet: poll

This story version has been formatted as an on-air script for broadcast outlets. See the original research story here.

HOW OBSESSED ARE AMERICANS WITH THEIR PETS? ENOUGH THAT ALMOST HALF ARE THINKING ABOUT GETTING A TATTOO OF THEIR PET, ACCORDING TO A NEW SURVEY.

THE STUDY OF 2,000 CAT AND DOG OWNERS FOUND THAT 25% WOULD CONSIDER GETTING A TATTOO OF THEIR CURRENT PET, WHILE 25% ARE ALREADY PLANNING TO GET ONE.

ANOTHER 16% OF THOSE POLLED ALREADY HAVE A PET-THEMED TATTOO ON THEIR BODY.  

CONDUCTED BY ONEPOLL IN CONJUNCTION WITH ACANA PET FOOD, THE SURVEY ALSO FOUND THAT PERMANENT INK’S NOT THE ONLY WAY TO IMMORTALIZE A FURRY FRIEND

FORTY-TWO PERCENT OF RESPONDENTS OWN AT LEAST ONE ITEM DEPICTING AN ANIMAL THAT RESEMBLES THEIR PET, AND 44% OWN SOMETHING WITH AN ACTUAL PICTURE OF THEIR SPECIFIC PET PRINTED ON IT – MOST COMMONLY CLOTHING (21%).

MOST POPULAR ITEMS TO SHOW PETS OFF:

1. Clothing (21%)
2. Framed print or photo (20%)
3. Painting (19% )       
4. Stuffed animals or toys (19%)        
5. Blanket (19%)        
6. Pillow (18%)        
7. Seasonal ornaments (18%)        
8. Drinkware (e.g. a mug or thermos) (18%)        
9. Keychain (17%)        
10. Phone case (17%)

Survey methodology:

This random double-opt-in survey of 2,000 cat and dog owners  was commissioned by ACANA Pet Food  between Mar. 1 and Mar. 2, 2023. It was conducted by market research company OnePoll, whose team members are members of the Market Research Society and have corporate membership to the American Association for Public Opinion Research (AAPOR) and the European Society for Opinion and Marketing Research (ESOMAR).