Majority of Americans don’t understand most of what’s on their food’s nutrition labels

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HALF OF AMERICANS (50%) SAY EATING HEALTHY IS TOO EXPENSIVE OF A HABIT TO MAINTAIN, ACCORDING TO NEW RESEARCH.

THE SURVEY ALSO FOUND THAT IT CAN BE HARD TO KNOW HOW NUTRITIOUS MEALS ARE SINCE THE MAJORITY OF AMERICANS (54%) DON’T UNDERSTAND MORE THAN HALF OF THE INFORMATION ON THE LABEL.

A POLL OF 2,000 ADULTS BY GREENCHEF AND ONEPOLL EXAMINED WHAT “HEALTHY” FOOD LOOKS LIKE.

MOST RESPONDENTS SAY IF THERE WERE A SUPERFOOD THAT HAD ALL THE NUTRIENTS THEY NEED, THEY’D EAT IT EVEN IF THEY DIDN’T LIKE THE TASTE.

TWO-THIRDS OF AMERICANS CLAIM THEY’D IGNORE THEIR TASTE BUDS IF IT MEANT THEY’D BE HEALTHY (64%)

THE IDEA OF “HEALTHY EATING” MAKES PEOPLE FEEL MOTIVATED (46%) AND INSPIRED (37%), WHILE OTHERS SAY IT MAKES THEM FEEL OVERWHELMED (34%) AND STRESSED OUT (29%).

Survey methodology:

This random double-opt-in survey of 2,000 general population Americans was commissioned by GreenChef between Jan. 30 and Jan. 31, 2023. It was conducted by market research company OnePoll, whose team members are members of the Market Research Society and have corporate membership to the American Association for Public Opinion Research (AAPOR) and the European Society for Opinion and Marketing Research (ESOMAR).