Dating? Gen X claim to have higher standards than other generations

This story version has been formatted as an on-air script for broadcast outlets. See the original research story here.

FIRST IMPRESSIONS MATTER. IT TAKES THE AVERAGE AMERICAN ONLY 20 MINUTES TO KNOW IF THEY WANT A SECOND DATE

A SURVEY OF 2,000 ACTIVELY DATING, SINGLE AMERICANS REVEALED THAT WHILE IT MAY TAKE LESS THAN HALF AN HOUR TO GAUGE THEIR PROSPECTS, RESPONDENTS PLACE HIGH VALUE ON THEIR DATE’S MANNERS (51%) AND PERSONALITY (48%)

FORTY SEVEN PERCENT ARE ALSO LOOKING OUT FOR GOOD CONVERSATION SKILLS.

CONDUCTED BY ONEPOLL ON BEHALF OF AVOCADO GREEN, RESULTS SHOWED THAT WHILE SKILLS ARE A MUST, TOPICS LIKE SEX (53%), RELIGION (51%) AND EXES (47%) ARE SEEN AS RED FLAGS

BUT DATE STANDARDS VARY BY AGE, 67% OF GEN ZERS SAID THEY HAVE HIGH STANDARDS, WHILE 77% OF GEN XERS SAID THE SAME

WHAT’S CONTRIBUTED TO THE ENDING OF A RELATIONSHIP?

• Clinginess — 43%
• Overuse of social media — 42%
• Poor hygiene — 42%
• Lack of/differing sense of humor — 41%
• Being too obsessed with their pet — 40%
• Poor manners — 38%
• Not liking a specific food — 35%
• Being too talkative — 31%
• Being too messy — 25%
• Never washing the dishes — 18%
• Never cooking meals — 14%
• Not being reliable — 14%
• Being too competitive — 13%
• Being too negative — 13%
• Lied about something — 13%
• Rude to waitstaff — 13%
• My pet didn’t like them — 12%
• Bad sex — 12%
• They didn’t care about being sustainable — 11%
• Not willing to change — 11%

Survey methodology:

This random double-opt-in survey of 2,000 single Americans (who are dating and/or looking for a partner) was commissioned by Avocado Green Mattress between May 4 and May 9, 2023. It was conducted by market research company OnePoll, whose team members are members of the Market Research Society and have corporate membership to the American Association for Public Opinion Research (AAPOR) and the European Society for Opinion and Marketing Research (ESOMAR).