1 in 3 Americans say inflation has impacted their sustainability habits

This story version has been formatted as an on-air script for broadcast outlets. See the original research story here.

ARE YOU MORE ‘GREEN’ THAN YOU USED TO

TWO OUT OF THREE AMERICANS SAY THEY EITHER MAINTAINED OR INCREASED THEIR SUSTAINABILITY HABITS IN THE LAST YEAR.

WHILE 34% BELIEVE THEIR LIFESTYLE IS MORE ECO-FRIENDLY THAN EVER, ANOTHER 32% SUSTAINED THE SAME PRACTICES AS 2022 INTO 2023

CONDUCTED BY ONEPOLL ON BEHALF OF HYDROFLASK, THE SURVEY OF 2,000 AMERICANS REVEALED 57% FEEL THEY LIVE A MORE SUSTAINABLE LIFE NOW COMPARED TO AT THE START OF THE PANDEMIC

IN A 2021 SURVEY WITH THE SAME PANEL, ROUGHLY 67% OF RESPONDENTS ADMITTED TO USING MORE SINGLE-USE ITEMS AS A DIRECT RESULT OF THE PANDEMIC

SIMILARLY, RESPONDENTS ARE NOW MORE COMMITTED TO RECYCLING FREQUENTLY THAN THEY WERE IN THE 2021 SURVEY (56% VS 48%)

AND WHILE 75% WERE ALREADY DEEPLY CONCERNED ABOUT THE STATE OF THE ENVIRONMENT IN 2021, THAT NUMBER HAS INCREASED TO 79% TODAY

TOP FIVE MOST POPULAR REUSABLE ITEMS

• Water bottles - 42%
• Insulated bottles/flasks - 35%
• Drinking straws - 34%
• Tupperware or food storage containers - 34%
• Produce bags - 33%

TOP TEN MOST USED SINGLE-USE ITEMS

• Paper receipts - 48%
• Delivery containers - 42%
• Plastic straws - 42%
• Water or soda bottles - 42%
• To-go beverage cups - 41%
• Plastic bags - 39%
• Plastic utensils - 37%
• Water filtration canisters - 35%
• Paper towels - 30%
• Disposable razors - 29%

Survey methodology:

This random double-opt-in survey of 2,000 general population Americans was commissioned by Hydro Flask on April 27, 2023. It was conducted by market research company OnePoll, whose team members are members of the Market Research Society and have corporate membership to the American Association for Public Opinion Research (AAPOR) and the European Society for Opinion and Marketing Research (ESOMAR).