Survey reveals ‘menu anxiety’ is highest among Gen Z, millennials

This story version has been formatted as an on-air script for broadcast outlets. See the original research story here.

DO YOU FIND YOURSELF STRESSING ABOUT WHAT TO ORDER? YOU’RE NOT ALONE, THREE IN 10 AMERICANS ADMIT THEY HAVE “MENU ANXIETY” WHEN ORDERING FOOD FROM A RESTAURANT

A SURVEY OF 2,000 ADULTS FOUND THAT GEN-Z AND MILLENNIALS ARE MORE LIKELY TO HAVE ANXIETY WHEN ORDERING THAN GEN X AND BABY BOOMERS (41% VS 15%)

IN FACT, 47% OF THE YOUNGER GENERATIONS EVEN TEND TO LET OTHERS ORDER FIRST, SO THEY CAN SEE WHAT THEY’RE GETTING  

CONDUCTED BY ONEPOLL ON BEHALF OF AVOCADO GREEN, THE SURVEY SHOWED ANOTHER HABIT YOUNG AMERICANS ADOPTED IS CHECKING OUT THE MENU ONLINE BEFORE GETTING TO THE RESTAURANT, WITH A QUARTER ADMITTING THEY “ALWAYS” PRE-PLAN

Survey methodology:

This random double-opt-in survey of 2,000 Americans (who have ever ordered food) was commissioned by Avocado Green Mattress between June 2 and June 6, 2023. It was conducted by market research company OnePoll, whose team members are members of the Market Research Society and have corporate membership to the American Association for Public Opinion Research (AAPOR) and the European Society for Opinion and Marketing Research (ESOMAR).