Americans unsure of how much protein they need: survey

This story version has been formatted as an on-air script for broadcast outlets. See the original research story here.

WE ALL KNOW THAT EATING OUR FRUITS AND VEGGIES IS GOOD FOR US, BUT ARE WE EATING ENOUGH OF THEM?

NEW RESEARCH REVEALS THAT NEARLY HALF OF AMERICANS ADMIT THEY AREN’T!

CONDUCTED BY ONEPOLL ON BEHALF OF WESTLIFE SOY MILK, A SURVEY OF 2,000 AMERICANS FOUND THAT ALTHOUGH THEY LOVE APPLES (69%), ORANGES (64%) AND BANANAS (63%), 43% ADMIT TO EATING FRUIT LESS OFTEN THAN ONCE A DAY.

SIMILARLY, WHILE CARROTS WERE CROWNED AMERICA’S FAVORITE VEGGIE, 52% OF THOSE POLLED ALSO SKIP OUT ON VEGETABLES REGULARLY.

ON TOP OF THAT, RESULTS ALSO FOUND THAT NEARLY A TENTH ADMIT THAT THEIR PROTEIN INTAKE IS TOO LOW AND 14% DON’T EVEN KNOW HOW MUCH THEY NEED.

AND WHILE MANY GET THEIR PROTEIN THROUGH WHITE MEAT (25%), RED MEAT (19%) OR FISH/SEAFOOD (33%), OTHERS ARE OPEN TO EXPLORING OPTIONS SUCH AS PLANT-BASED MILK (19%) AND PROTEIN POWDER (15%)

Survey methodology:

This random double-opt-in survey of 2,000 general population Americans was commissioned by West Life™ Soymilk between June 22 and June 27, 2023. It was conducted by market research company OnePoll, whose team members are members of the Market Research Society and have corporate membership to the American Association for Public Opinion Research (AAPOR) and the European Society for Opinion and Marketing Research (ESOMAR).