Bargain Hunters? A third of Americans claim they’re the best one they know

This story version has been formatted as an on-air script for broadcast outlets. See the original research story here.

ARE YOU AN EXTREME COUPON-ER? A SLEUTH FOR SALES? A DISCOUNT DETECTIVE?

A THIRD (34%) OF AMERICANS THINK THEY’RE THE BEST BARGAIN-HUNTER THEY KNOW, ACCORDING TO NEW RESEARCH.

AND FOR MANY, IT’S INFLATION THAT’S PUSHING THAT DRIVE FOR A DEAL. 

CONDUCTED BY ONEPOLL ON BEHALF OF OLLIE’S BARGAIN OUTLET, THE SURVEY OF 2,000 AMERICANS REVEALED THAT 85% FIND THEMSELVES SEARCHING FOR DEALS MORE THAN EVER BECAUSE OF INFLATION. THAT’S WAY UP FROM THE 67% WHO SAID THE SAME THING LAST YEAR.

AND THESE HABITS WILL LIVE ON — 36% WILL ALWAYS LOOK FOR A DEAL EVEN WHEN THEIR FINANCES ARE DOING WELL.

IN FACT, 87% OF THESE RESPONDENTS SAID THEY’LL CARRY MONEY-SAVING HABITS WITH THEM FOREVER.

THEY NAMED A FEW OF THEIR FAVORITE MONEY-SAVING HACKS LIKE “LOOKING FOR ITEMS OFF-SEASON THAT ARE ON CLEARANCE,” “CHECKING MULTIPLE STORES,” AND PUTTING “A DOLLAR IN A JAR FOR EACH HOUR YOU WATCH TV.”

Survey methodology:

This random double-opt-in survey of 2,000 general population Americans was commissioned by Ollie’s between July 21 and July 25, 2023. It was conducted by market research company OnePoll, whose team members are members of the Market Research Society and have corporate membership to the American Association for Public Opinion Research (AAPOR) and the European Society for Opinion and Marketing Research (ESOMAR).