Survey reveals Americans’ wellness-related goals for 2024

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DO YOU WANT TO MAKE YOUR NEW YEAR’S RESOLUTIONS STICK? TWO IN FIVE AMERICANS CLAIM THAT THE ANSWER IS TO “START SMALL,” ACCORDING TO NEW RESEARCH.

A SURVEY OF 2,000 U.S. ADULTS REVEALED THAT RESPONDENTS WOULD RATHER KICK OFF THEIR GOALS GRADUALLY (40%) THAN DIVE IN HEAD FIRST (18%).

CONDUCTED BY ONEPOLL ON BEHALF OF THE VITAMIN SHOPPE AND ANCIENT NUTRITION, RESULTS ALSO SHOWED THAT AMERICANS PREFER TO MAKE LONG-TERM GOALS (43%) RATHER THAN SHORT-TERM ONES (27%).

THOUGH ONE-THIRD (34%) OF RESPONDENTS BELIEVE THAT JANUARY IS THE BEST MONTH TO KICK OFF A NEW HABIT OR GOAL, ANOTHER 12% CLAIM THAT ANY MONTH WILL DO.  

BUT HOW LONG SHOULD YOU KEEP AT THAT GOAL? RESULTS REVEALED THAT IDEALLY, NEW YEAR’S RESOLUTIONS SHOULD BE ATTAINED BY SUMMER, OR TAKE AN AVERAGE OF ABOUT FIVE MONTHS. 

THIS YEAR, THREE-QUARTERS OF AMERICANS PLAN TO SET AT LEAST ONE RESOLUTION. 

TOP 7 BARRIERS TO ACHIEVING NEW YEAR’S RESOLUTIONS

• The monetary cost - 53%
• Busy schedule - 53%
• Not enough support from family or friends - 52%
• Lack of motivation - 46%
• Discouragement from lack of results - 36&
• Difficulty understand what I need to do to achieve them - 28%
• Not being consistent - 14%

Survey methodology:

This random double-opt-in survey of 2,000 general population Americans was commissioned by The Vitamin Shoppe and Ancient Nutrition between Oct. 13 and Oct. 17, 2023. It was conducted by market research company OnePoll, whose team members are members of the Market Research Society and have corporate membership to the American Association for Public Opinion Research (AAPOR) and the European Society for Opinion and Marketing Research (ESOMAR).